American Dream – Of Mice and Men

The book Of Mice and Men follows George and Lennie on their Journey to reach the American Dream. Although the American Dream can vary from person to person, the main goal of the dream is to gain something they desire. George and Lennie's goal is to have their own land and make their own decisions. â€Å"Someday-we're gonna get the jack together and we gonna have a little house and a couple of acres† (Steinbeck 14). To reach their dream, George lies for Lennie because of his mental disabilities.Even hough George is lying, it doesn't compromise his moral character because he is doing this to protect Lennie. Later on in the book, Lennie accidentally murders Curleys wife to prevent himself from getting in trouble. Some may argue it compromises his moral character, but due to his mental disabilities he wasn't able to know his actions were wrong. George and Lennie were not able to achieve the American Dream, but they did try to accomplish it without compromising their moral characte r.Curlers wife also had an American Dream. Her dream is to go to Hollywood and be in movies, but she wasn't able to do this because of her mother. â€Å"I wasn't gonna stay no place where I couldn't†¦ make something of myself†¦ So I married Curley' (Steinbeck 88). On her way to reach her dream, she wasn't always honest. She didn't stay true to her moral character by settling to marry Curley. If she would have stayed true to her morals, she might have had a better chance at reaching her dream. â€Å"A guy needs somebody-to be near him.A guy goes nuts if he ain't got obody' (Steinbeck 72). The stable buck, Crooks, believes the American Dream is to have a best friend. This might seem to be a simple dream, but due to the time period, it was actually rather complicated. Crooks is African American and therefore looked down upon by the other workers. No one wants to be friends with a guy like Crooks. Crooks accepted his fate of never being able to accomplish his dream, but stay ed true to his moral character by not going out of his way to make the guys like him.

Mother Tongue Language And Mathematics Essay

In what ways does your mother tongue language and mathematics resemble and differ from each other? Mathematics and language both act as a source of communication, thus both mathematics and language play an important role in life. According to the dictionary, language is defined as a â€Å"communication of thoughts and feelings through a system of arbitrary signals, such as voice sounds, gestures, or written symbols.† In comparison, the dictionary defines mathematics as a â€Å"the study of the measurement, properties, and relationships of quantities and sets, using numbers and symbols.† Both language and mathematics use symbols, thus both concept are seen as a form of communication. The symbols represent values, which can be understood by the human mind. Language is defined as a code, and both the mother tongue and mathematics are made up of unique symbols that are consistent in their rules in order to be understood properly. Mathematics is a very complex, straightforward concept that has fixed meanings. If x = y = z, then x = y, x = z and y = z. This is a universal phenomenon accepted world wide. Mathematics has been used in the study of science. An example would be the physician Albert Einstein and the discovery of his equation e = mc2. Mathematics is composed of a combination of factors, which can be simplified and broken down. Factorisation of equations is an example. However, if an equation can be factored, then there is only possibility in which it can be broken down. Each equations has its universal values that cannot be altered. Even though mathematics exemplifies logic, it is not as simple to understand. In order to understand the concept of mathematics, a person has to learn a language first. Whether the language is English, French, Spanish or German does not matter. Mathematics is a fundamental base of our daily life and society, but it is not as essential as the communication between humans through the usage of language. Language is a much simpler concept than mathematics. Language does not have a fixed meaning or value, whereas this is the case in mathematics. 5 + 3 = 8. This is always true, it cannot be denied due to the mathematical code and its rule. In language this is not the case. Statements can be understood of accepted differently according to the individual. For example, Anna says to Tom, â€Å"I really like you.† This has no fixed meaning, because according to what tone this statement is said, it can either be true or false. Anna could emphasise through language that she in reality does like Tom. On the other hand, she has the ability to state it as a sarcastic phrase. This would mean, that in reality she doe not like Tom. Language also plays an important role in culture. Through language, the origin of individuals can be assumed. If somebody is mainly speaking German, then one can assume that the person is German. Even within the German language, different dialects are spoken. This makes language less specific than mathematics. There is the â€Å"Hoch-Deutsch† spoken in Germany, the Austrian German spoken in Austria and finally the Swiss German heard in Switzerland. Language is expressed in different forms, either written by the usage of symbols, orally through the usage of sounds and finally through the form of body language. Again, language illustrates a less specific concept than mathematics. All three forms can express certain values and one statement, such as â€Å"I like you† can be expressed in all three different forms. Even though both mathematics and language have codes, these can be misunderstood. In mathematics your result is an error, while in language misunderstandings can result in several problematic situations. The fundamental difference between mathematics and language is that one is universal in its concept, while the other is altered around the globe. Mathematics is universal, it has the same code throughout the world where 2 + 2 = 4 in every country. Language however, can be altered. If a Chinese speaks in Chinese to a Portuguese, it is unlikely that they will understand it each other. In conclusion, mathematics and language share both common concepts but also differ from each other. They are both essential for life, while language is the base to understand mathematics. The concept of mathematics has always been relevant in nature, such as 360à ¯Ã‚ ¿Ã‚ ½ circles. Language is the invention of the human race in order to establish and maintain the communication between each other.

A Case Study On Kentucky Fried Chicken Marketing Essay

A Case Study On Kentucky Fried Chicken Marketing Essay KFC  Corporation, based  in  Louisville, Kentucky, is the world’s  most popular chicken restaurant chain.  It  primarily  sells  chicken  specializing in Original Recipe ®, Extra Crispy ®, Kentucky Grilled Chickenà ¢Ã¢â‚¬Å¾Ã‚ ¢ and Original Recipe Strips with home-style sides, Honey BBQ Wings, and freshly made chicken sandwiches.(www.kfc.com)  KFC  was founded  by Colonel Harland D. Sandersin  1964, KFC operates restaurants in 109 countries and territories around the world.  KFC operates more than 5,200 restaurants in the United States and more than 15,000 units around the world. KFC is KFC  is  part of Yum! Brands, Inc., the world’s largest restaurant company in terms of system restaurants, with more than 36,000 locations around the world. The company is currently ranked 239 according to Fortune 500 List, with an excess of $11 billion revenue in 2008.( http://www.kfc.com/about/)  PRODUCTS AND SERVICES KFC’s  main  prod uct is pressure-fried  pieces of chicken made with the original recipe.  The other chicken  offering, extra crispy,  is made  out of  garlic marinade and double dipping the  chicken in flour before deep frying in a  standard industrial kitchen  set  machine.   It also serves potato chips and wedges, coleslaw, zinger burger, depending on the  international  location.(www.wikepedia.com) MISSION STATEMENT To sell food in a fast, friendly  environment that appeals to pride conscious, health minded  consumers (www.KFC.com)  KEY SUCCESS FACTORS -Quality -Service -Cleanliness satisfying  the customers’ needs. COMPETITORS KFC competitors are pizza hut, macdonalds,and dominoes. MARKETINING ANALYSIS OF KFC SEGMENTATION Market Segmentaion is a  way  by which an  organization  or  firm  divides its target market into different homogenous groups in other to identify and meet the needs of its target customers..  They are four bases of market segmentation. KFC has divided its  market  into  distinct  groups of customers to meet their needs. Geographic Segmentation KFC has over 20,000 outlets all over the world and it segments its  market  geographically by regions KFC offers different  varieties  of  chicken  depending  on tastes in a certain country.  In north  India, chicken is their primary product while in the north, vegetable is  usually  preferred to  chicken.  KFC also segments its market based on  size  of the population.  In India, KFCs outlets  are found  in urbanized areas that are densely populated.  Geographic se For  instance  In north  India, chicken is their primary product while in the north, vegetable is  typically  preferred to  chicken. Demographic segmentation In demographic segmentation, the market  is divided  into  different groups based on age, sex, nationality, income etc KFCs segments its  market  according to Age(  7-60) Sex ( Both Males and Females) Income( for  high income  earners and  average  income  earners) Also, segmentation may be based on ethnicity; an example in China, some ethnic groups in China  prefer  hot and spicy food while others like it plain.  It is  therefore  necessary to meet the needs of these clients differently if one owns a chain of restaurants in those different regions. Physograpic segmentation Psychographic segmentation refers to the use of consumer lifestyles as a  basis  for classifying ones’ customers. Since different people have different interests and activities, then such an approach would be  feasible  in marketing. In this approach, companies may  classify  their  consumer  on the basis of their values.  In Psychographic Segmentation, segments  are divided  on the basis of social class,

Adult development Essay Example | Topics and Well Written Essays - 250 words - 1

Adult development - Essay Example This is for the reason that the adult learners are able to relate to those experiences. The adult learners are, in this case, presented with numerous learning preferences that support learning for varying needs. Motivating adult learners is possible through advocating for teamwork among the adult learners. Learners are challenged to the achievement of various tasks through sharing ideas. The proposed ideas can, hence, be learnt with a lot of ease; thus self actualization of an individual’s needs. Additionally, since the adult learners are best taught using problem-solving approaches, learn experientially, and have reasons for learning, then discussion is of great value to the adult learner. Since adult learning is androgogical- focuses less on the content and more on learning processes- the educator has no alternative but to apply strategies that would boost motivation for learning, for instance, role playing, individual evaluation and simulations. Adult learners must always be kept curious and motivated to learn (Wlodkowski,

Personality Research Essay Example | Topics and Well Written Essays - 3000 words

Personality Research - Essay Example What made matters worse was that scales with the same name often measure concepts that are not the same, and scales with different names often measure concepts that are quite similar. Although diversity and scientific pluralism are useful, the systematic accumulation of findings and the communication among researchers became difficult amidst the Babel of concepts and scales. In this paper, we would be discussing on the commonalities and continuing controversies in personality research. Many personality researchers had hoped that they might devise the structure that would transform the Babel into a community speaking a common language. However, such integration was not to be achieved by any one researcher or by any one theoretical perspective. As Allport once put it, "each assessor has his own pet units and uses a pet battery of diagnostic devices" (1958, p. 258). What personality psychology needed was a descriptive model, or taxonomy, of its subject matter. One of the central goals of scientific taxonomies is the definition of overarching domains within which large numbers of specific instances can be understood in a simplified way. Thus, in personality psychology, taxonomy would permit researchers to study specified domains of personality characteristics, rather than examining separately the thousands of particular attributes that make human beings individual and unique. Moreover, a generally accepted taxonomy would greatly facilitate the accumulation and communi cation of empirical findings by offering a standard vocabulary, or nomenclature. After decades of research, the field is approaching consensus on a general taxonomy of personality traits, the "Big Five" personality dimensions. These dimensions do not represent a particular theoretical perspective but were derived from analyses of the natural-language terms people use to describe themselves and others. Rather than replacing all previous systems, the Big Five taxonomy serves an integrative function because it can represent the various and diverse systems of personality description in a common framework . It thus provides a starting place for vigorous research and theorizing that can eventually lead to an explication and revision of the descriptive taxonomy in causal and dynamic terms. Literature Review In this paper, we would first review the history of the Big Five, including the discovery of the five dimensions, research replicating and extending the model, its convergence with research in the questionnaire tradition, and the development of several instruments to measure the Big Five. Then, we would compare three of the most frequently used instruments and report data regarding their reliability and convergent validity. Commonalities or the Lexical Approach One starting place for a shared taxonomy is the natural language of personality description. Beginning with Klages (1926), Baumgarten (1933), and Allport and Odbert (1936), various psychologists have turned to the natural language as a source of attributes for a scientific taxonomy. This work, beginning with the extraction of all personality-relevant terms from the dictionary, has generally been guided by the lexical approach (John et al., 1988, pp.171-203; Saucier &

Forest Labs Case Essay Example | Topics and Well Written Essays - 750 words

Forest Labs Case - Essay Example The new profits earned through the sales of Celexa were used by Solomon for the expansion of the company; he licensed several other drugs from pharmaceutical companies of Europe. However, Solomon has been accused of excessive marketing and the expansion of Forest is deemed as dangerous for other companies. Also, the profits made by Forest Labs over such a short span of time are unreasonable high. The previous year Solomon earned $8.3 million as the CEO of the company. However, it was found out that the Marketing Department had been marketing the earlier named antidepressants to adolescents and children, and that too illegally, although these drugs are not suitable for them. Hence, the Obama Administration decided to oust Howard Solomon from doing further business. Solomon agreed to pay a fine of $313 million for resolving the issue (Hooper and Henderson). In my opinion, the decision taken by the Government was ethical. This is because several pharmaceutical companies have been allege d of conducting business unethically in the past, but none of the charges or penalties levied against them seemed to have a deterrent effect on their business. Ousting a companies' CEO for conducting such activities should definitely bring out the desired effect as he would make efforts to correct the mal-practices prevalent in his company. There is always a counter argument which states that only ousting a CEO would not prevent the company from putting an end to its illegitimate practices; one should rather take a serious action against the entire marketing department which can directly be blamed for the offense. But, being the CEO of the company, the Government has full rights to hold Howard Solomon accountable for all the mal-practices going on within his company. The company shall also be fined a very heavy sum which is equivalent to the amount of sales made during the period of illegal marketing. But, I believe, the Government is justified in taking the step it took as it would serve as a starting ground and other CEOs whose companies are also indulged into such activities would learn lessons from it and would take action to stop any objectionable activities within them. By taking this decision, the Government is trying to send a message to the entire industry which, hopefully, would be heard by them. Also, there is a certain provision in the Federal Law that legitimizes the exclusion of an individual who has not been alleged of a crime. Hence, this action of the Government is in coherence with the American Law and thus, the Government cannot be questioned. By concealing negative case study about Celexa and by pushing sales representatives to pay illegal kickbacks to pediatricians, the senior executives of Forest Labs indeed proved to be highly culpable (Singer). Antidepressants can be highly lethal for adolescents and children. It is a belief that this is a cause of suicidal behavior in children and mental illnesses. This fact has been verified by the Fo od and Drug Administration (FDA). Among the various side effects that children experience due to such medications the common ones are feelings of sedation and weight gain, whilst some children may feel more energized with the intake of antidepressants. In short, antidepressants cause psychotic problems in children which are very harmful. Hence, I believe that

Philip Morris USA v. Williams. Brief facts Case Study

Philip Morris USA v. Williams. Brief facts - Case Study Example At initial trial the jury awarded her $821,485.50 as compensatory damages and $79.5 million as punitive damages in the case. However, the trial court on an appeal reduced the amounts to $521,485.50 and $32 million respectively. On an reverse appeal the Oregon Court of Appeals reversed the trial courts decision and upheld the earlier amount awarded by the jury as compensation. The Supreme Court of United States granted certiorari in the case, vacated the Court of Appeals judgment and sent back the case to the same court of appeal to reconsider the amount of punitive damages awarded in the case. In particular Supreme Court referring to the due process clause of the fourteenth amendment declined to grant punitive damages to individuals who were not part of litigation. In a third appeal before the Supreme Court by Philips Morris the court remanded the case back for re-trial. The basic issues before the jury, trial court, court of appeal and the supreme court were varied. The Court had to decide that if compensatory and punitive damages are made out in the case and if they are maintainable and to be awarded then to what extent. Ans. The basic jurisdiction in this lied till the Court of Appeal in the state of Oregon. ... Ans. The case had been in the litigation process for ten years. 3. What is jurisdiction in relation to this case Ans. The basic jurisdiction in this lied till the Court of Appeal in the state of Oregon. The deceased and the plaintiff belonged to that state. After that on further appeal and review petitions the case was tried by the Supreme Court of United States. 4. What is the relationship between the court system, litigation process, and jurisdiction Ans. There is a threefold relationship between the court system, litigation process and jurisdiction. If we take the example of the present case then we see that the deceased and the Plaintiff(his wife) lived in the State of Oregon, so the jurisdiction of the district court lied in there case. Jurisdiction is of three types. Personal, Territorial and Subject matter. In this case the territorial jurisdiction was made out. The Court system is divided according to the jurisdiction of a State. First it's the trial Court of the State, then the Court of Appeal and further it can also be Supreme Court. The litigation process is said to be started from the trial Court and can go up to Supreme Court till the final decision has not been arrived at. References www.washingtonpost.com/wp-dyn/content/article/2008/12/03/AR2008120303377.html

The Business Perspective of the Apple Company Term Paper

The Business Perspective of the Apple Company - Term Paper Example The brand value of the company is incomplete in today’s world. Effective use of technology provides the company with brand recognition, enabling it to stand out among its competitors. The collaborative work of its employees has paved the way for the success of the company, which follows a collaborative work culture. Apple Inc. is recognized as the biggest start-up in the world, formed by the efficient hands of Steve Jobs. There are frequent team meetings in each department in order to discuss the current business scenario, and the company values and encourages the participation of its team members in the decision-making processes. Apple has a reputation of valuing individuality and excellence that help in the company’s decision making (Apple Inc, 2012). Products/services and geographic scope Formerly named Apple Computer Inc., the company is an American multinational corporation which specializes in the design and sale of electronic goods and high-technology personal co mputers, along with computer software. The best-known products of the company are the Macintosh series of computers and the iPhone. In 2007, the company shifted from offering only computers towards making and selling consumer electronics. In terms of market capitalization, it is the largest public limited company. The company manages its business on a geographic basis, with five operating segments, in America, Japan, Europe, and some other regions. The operating segment offers similar hardware as well as software products (Datamonitor, 2009:3). Competitors Apple Inc operates its business in multiple industries, the main one of which is personal computers. Apart from this, the company produces software and consumer electronics. In the personal computer industry, Apple’s main competitors are IBM, Hewlett Packard, Dell Inc. etc. In the consumer electronics industry, the main market competitor is Samsung, which has a similar type of product on the market; Apple has also been faci ng competition in developing countries. Apple’s direct competitors are Google, Microsoft, and RIMM (Research in Motion Limited).

Individual Data Memo Essay Example | Topics and Well Written Essays - 1250 words

Individual Data Memo - Essay Example This memo will go into detail on how to develop a marketing plan that would be reliable to use throughout the various platforms of media that will focus on a particular market segment in order to increase Kudler Fine Foods’ customer base. To determine the importance of demographic and psychographic information for a company, it would be necessary to conduct an environmental analysis with reference to the age, education, and disposable income of the people residing in Kudler Fine Foods' geographical area will be conducted. The information derived from the environmental analysis will serve as the starting point of a marketing strategy that focuses on a subculture of the population that have similar socioeconomic status (Hawkins, Mothersbaugh, & Best, 2007) to afford the quality of food Kudler Fine Foods offers. The importance of determining the demographics of the population of the target market can be best illustrated with our experience in Encinitas. While Kudler Fine Foods ha s achieved relative success in Encinitas, data found in their demographics shows that would be ill advised to open a location, or spend advertising money 30 miles south in the city of Chula Vista as what the data will show below. Encinitas (2010) Persons between the ages of 18 and 65: 38.8% (Appx.) Bachelor’s degree or higher: 54.3% Per capita income: $48,226 Chula Vista (2010) Persons between the ages of 18 and 65: 45.1% (Appx.) Bachelors degree or higher: 26.4% Per capita income: $24,646 ("Quick Facts", 2012). The above demographic data reveals that while Chula Vista has a larger population between the ages of 18-65, they are less educated and earn wages far below the median income of those living in Encinitas. This tells marketers that they have less disposable income to spend or afford the premium offerings and prices of Kudler Fine Foods line of products. In short, there may be more potential customer in Chula Vista but only few of them can actually afford our products. Psychographic Information This demographic data may be important but is insufficient for Kudler Fine Food to develop an IMC plan that will be effective in marketing our products across a multitude of media formats. To be able to develop an effective IMC, it would necessitate to determine their related lifestyles. This would require a psychographic analysis (in addition to demographic analysis) in regard to what Solomon calls the three variables of activities, interests, and opinions (AIO’s). â€Å"Thus, Kudler Fine Foods can â€Å"boil down† a person’s lifestyle by discovering how he spends his time, what he finds interesting and important, how he views himself and the world around him† (Solomon, 2009, p. 240), and identify a general lifestyle segmentation that Kudler Fine Foods can target accordingly. Psychographic analysis of the market can be done through Kudler Fine Foods’ website where it can conduct direct surveys of current and potential cus tomers for comparison to determine their AIO’s. For example, Kudler's marketers can ask on a scale of one to five, how important are sporting events to you, (activities); how important is your family’s health, (interests); the quality of a product is more important than its price, (opinions). This will allow Kudler Fine Foods to narrow geographic areas and be able to

Homeschooling Essay Example | Topics and Well Written Essays - 1000 words

Homeschooling - Essay Example Critics of homeschooling usually point out the lack of socialization skills learned at public schools which is a valid concern but quality time with parents is important as well and is also productive time for the student. Parents are in control of the subject material and control the topics. This is a definite advantage for the homeschooled child. Homeschooling is a growing in popularity because it is the most effective way to educate children. The best teachers are those who possess a passion to convey knowledge with a sense of purpose. Parents motivated with a passionate spiritual conviction have a sustained energy for teaching their child more so than a relative stranger of unknown conviction at public school. These parents generate an infectious enthusiasm about whatever subject they are teaching, a virtue that motivates kids. Homeschooling allows a parent to weave their spiritual convictions into every facet of their curriculum. Nothing is more important to the heart of people’s motivation than their personal beliefs. Everyone has convictions of some description; something that has alters their lives in a positive way, something that is etched in deep in their soul. Some people can express it, some cannot find words for it, but everyone has it. When that intangible something is employed, put to use, people demonstrate a passion and direction that can be explained. For many this describes their religious convict ions, a way of life for some. People who have these convictions people make excellent home-school teachers. Their sense of passion and purpose help them keep going throughout the rough times in life. This passion motivates them to continue reaching for higher goals, for themselves and their children. The homeschooled child benefits from socialization skills that are community-based rather than socialization based

Compare Secret Life of Walter Mitty and The poor relation Essay Example for Free

Compare Secret Life of Walter Mitty and The poor relation Essay In this assignment I am going to write about the differences and similarities of two shot stories. The first story I am writing about is called The Secret Life of Walter Mitty it was written in the late1930s by the author James Thurber. The second story is called The Poor Relations Story it was written around 1850 by Charles Dickens. The connections between the two stories are that they are both short but also they have the same topic. They are both about escapists, people who dream. The first story called The Secret Life Of Walter Mitty is about a man called Mitty, and it follows him through a normal day. I get the impression that he is in his mid-fifties because his wife has to tell him to get a check up and that he is no longer a young man. He does not work and as no real skills, actually he is quite a pathetic man that spends his days running around after his dominant wife. Mitty has a special difficulty in mechanical maintenance and in most of his dreams he fantasises about being an expert in complicated machinery i.e. operating theatre machinery and jet planes. Even when his wife asked him to put snow chains on the car he got it wrong and she now makes him take it to the garage. I think Mitty is a very light headed man and never really got anywhere in life because other people just pushed him aside. For example when his wife tells him to put his gloves on he does not argue or answer back but puts them straight on although he does not want to. In the space of a couple of hours in which the story is set Mitty slips in and out of reality and fantasy and the dreams always seem to have a connection with something he passes in the street or remembers. Like when he passes the hospital he goes into a dream about being a specialists doctor that saves the life of an important millionaire banker. That shows how easily he can just forget where he is or what he is doing. Walter Mittys wife is a very domineering person and seems to have a lot of control over Mitty I have been looking all over this hotel for you, why do you have to hide in this old chair, how do you expect me to find you. I think Mitty is a very privet person, as he does not talk much, only a few lines to his wife are said. His wife treats him like a little child that is totally dependant on other people, she has to tell him to put on his gloves, buy overshoes and get a check up. She doesnt trust him anymore to do the simplest procedure as to put snow chains on the tyres that she tells him to go to the garage. This is a humiliating experience for Mitty because when he drops the car off the other men at the garage laugh at him, he says that Ill wear my right arm in a sling next time; they wont grin at me then. He obviously knows that people are laughing and mocking him but cant do much about it. Just walking down the street can be ill fated for Mitty as he slips in to a daydream and starts talking to him self. Puppy biscuits That man said Puppy biscuits. I think you could call Mitty unlucky and accident-prone by all the minor incidents that take place in this short story. They are mainly to do with his day dreaming which keep him very interested and away from reality. They seem to make up for the lack of excitement or human attention that he gets. In all of his fantasise he is the hero of the situation and praise is all around him. The first dream is about him being a pilot of a naval hydroplane, he is in control and he seems to save the day some how. That is the opening of the story and we do not know it is a dream until he is interrupted by his wife telling him to slow down. The second dream is about him being an expert doctor and d saving the day by fixing the operating machine simply with his fountain pen and then saving the life of some important millionaire. The third dream is in a courtroom and Mitty is on trial for shooting somebody, apparently he can shoot any gun from a distance with both hands and still be on target. The forth dream is set in the heart of a vigorous war and Mitty offers to fly a two-manned plane alone, people are trying to stop him but his wants to save the day. The fifth dream is at the end of the story and its Mitty getting executed by a firing squad. He takes a long pull of his cigar and dies with honour. I Everything in Mittys dreams seem to be what he wants to be like but never will. In four of the dreams it describes how he is good at machines which in real life is far from the truth. He comes across as being healthy and macho but in real life he needs a doctors check up and cant even put on snow chains. As a hero he is obviously respected and looked up to by fellow companions but also women. In one fantasy a lovely dark haired girl comes running into his arms which of course in the real world would never happen. The only woman that would look at Mitty in such a way is his wife, and she is restricting, bossy and annoying. In Mittys dreams though he can do what he wants and there is no one to restricted him. Sometimes when Mitty dreams he starts believing in them and acts them out in real life. Like at the beginning of the story when he dreams of being a naval pilot he starts speeding in his car and his wife has to tell him to slow down. And at the end of the story when he waiting for his wife to come out of the drug store he believes that he is standing in front of the firing squad. He stood up against the wall of the drugstore, smoking Mitty acts like a little child playing make believe games and a I think that is what other people treat him. Especially with the name Mitty you cant take him too seriously. Write more about how much he believes in them The second short story called The Poor Relation it is similar to the Walter Mitty story in such a way that they are both about escapists but it is still very different story. The Poor Relation is set at a Family Christmas Party where the poor relation (Michael) tells the other guest two very different stories about his way of living. The first story that Michael portrays to the family members is a description of what he thinks the rest of the family thinks of him. Perhaps before I go any further, I had better glance at what I am supposed to be. This first story is very negative about Michaels way of life and he tells the other guests at how pathetic and useless he is. That I failed in in business because I was unbusiness likeThat I failed in love, because. He goes on to relate a normal day for him and describes where he lives, both of which have not much happiness in them. The only shred of contentment or worth while belonging for Michael is his little second cousin Frank. Little Frank and I go and look at the outside of the monument -he is very fond of the monument- and the bridges. When he dies, he says that the only item worth anything to him is a picture of him as a small boy. This he wants given to Frank along with a small message of which he tells how sorry he is for leaving him. He finishes that description of his life on a sour note by saying I failed to find a place in this great assembly, I am better of out of it. Quickly after finishing that story he clears his throat and starts to speak louder. Such is the general impression about me. Now, it is a remarkable circumstance which forms aim and purpose to my story, that this is all wrong. He starts to tell the probably slightly shocked guests, of how this first explanation of his life was a fad, totally unreal. This second story has much more life to it and tells how he once lived with his cold mean but rich uncle in a castle. He used to come down each morning in the freezing cold to be greeted with the same breakfast in the long stone room. When his uncle Chill died Michael automatically inherited his wealth and castle, but Michael fell in love with someone who his uncle disagreed of. His uncle tells him that no longer is he initialled to his money if he marries Christina, so Michael leaves his uncle with his new wife and they start a happy life together. He describes of how where he lives now he does not know what loneliness is, as all his children or grand children are always about, and Little Frank regularly visits. As it turns out this second story is a total lie and the first story that we were told is the truth. Michael is the kind of person that could be lead in the wrong direction easily because all his misfortunes are the result of other people letting him down, so he is easily taken advantage of. That I failed in love, because I was ridiculously trustful- in thinking it impossible that Christina could deceive me. What makes Michael a loser or inadequate in some ways is the loss in his life. At the moment he is fifty-nine years old and is living in a small room that he must evacuate during the day. He survives on a small allowance that John the party host generously gives him. The three main things that turned his life was the loss of his inheritance from his uncle, which was due to him falling in love with Christina who only wanted him for his money. And the loss of his business. That shows how most people treat him, no one seems to have much time for him Sometimes one of my relations or acquaintance is so obliging as t ask me to dinner. Those are on holiday occasions. Out of the whole year he is only invited to dinner about twice or three times. His family know that he is poor, and at holiday time they probably feel that they have to ask him, it is not about wanting him to come. Unlike Mitty I think that Michaels misfortune is mainly his own fault, he cant see deeper than appearance and doesnt know what people think of him, thats how Christina took advantage of him and he cannot see that his relations dont really want him about. Michael dream life is a description of how he would like his real life to be because everything that has gone wrong for him is perfect in his dream. . I think he now realises why so many things went wrong for him but realises that it is a bit late in is life for much to go write in the way that he talks about dying.

Depends on Writer Essay Example for Free

Depends on Writer Essay Many countries, including the United States, are currently struggling with two apparently conflicting objectives, that is how to make newcomers and native minorities feel they have equal opportunity to pursue the American Dream, while at the same time convincing the native majority that policies crafted to help others are not discriminating against their own rights and opportunities. The two main policy thrusts used by governments, schools and other institutions designed to promote racial diversity and integration are race conscious and color blind. Race conscious and color blind are not mutually exclusive, but two ends of a continuum. At the one end an example of a race conscious policy would be if race was the sole distinguishing factor deciding whether one candidate is selected over another and there is a quota for members of a specified race. For example assume two candidates of different races for military promotion both meet the required minimum standard. An extreme race conscious policy would dictate that the person from the race considered disadvantaged would be promoted even if less meritorious. On the other hand under a completely color blind policy, race would play absolutely no part, and the best candidate would be promoted . In between is a situation where race is only one factor to be considered and the candidate of the disadvantaged race would be promoted only if the sum total of his merits was considered at least equal to that of the other candidate. Race was the deciding factor to break the tie so to speak Also in the middle scenario there is no set quota for those considered disadvantaged, only a vague goal that they would be in sufficient numbers that they wouldn’t feel isolated. For the disadvantaged color blind policies tend to promote the status quo in that because their color is often associated with other negative factors such as poverty, limited educational opportunities and cultural limitations, they find it difficult to compete and get ahead. Racial inequalities are thus perpetuated and racial identities more starkly contrasted. In other words the discontented tend to feel its’ â€Å"them versus us†. On the other hand, race conscious policies can make the dominant group feel that in efforts to improve opportunities for the disadvantaged, their rights are infringed. In effect they can feel they are victims of reverse discrimination. They believe their rights are threatened, and are now suffering racial inequalities because of efforts to help the previously disadvantaged. They also fear losing their status as the dominant race. The Asian American Legal Foundation brief advocated color blind policies on the grounds that race conscious policies favoring only designated races were prejudicial to the interests of groups they represent such as the Chinese in San Francisco. While accepting the goal of racial diversity, they argued as the dominant race in this area, the school placements there should reflect this reality. That is, they should not be capped at 40% in order to accommodate specifically designated and therefore preferred disadvantaged races nationwide. They argued that this was discriminating against them as the dominant race in the area, and that there was no compelling reason to assist minorities, at least not to the extent where their placements exceeded their proportion of the local population. They also argued that having separate Chinese schools was not the answer, as this was counter to the goal of racial diversity, and tended to encourage inferior facilities. Conversely, the military brief advocated race conscious policies in order to develop a racially divers officer corps. They argued that while blacks were recruited into the military in large numbers immediately after World War II, they tended to stagnate in the lower ranks because of poor education, prejudice and other reasons. Thus in the 1960s and 1970s, a mainly white officer corps was in charge of a substantially black lower ranks, resulting in low morale and racial tension. In fact this situation was considered to have a detrimental affect on the ability to fight in Vietnam. While there is now a larger percentage of black officers, the brief argues that race conscious policies need to be continued to have the percentage of black officers comparable to that of enlisted men to have a cohesive, effective fighting force. Therefore the brief argues that there is a compelling government necessity justifying the need for a race conscious policy. If the Supreme Court decides the Grutter case on the basis of the military brief, that is, that race conscious policies are justified, she would of course continue to be denied a place at the University of Michigan, and most likely this would also apply to the other perspective white students. Naturally this would fuel the notion that they were subject to unequal access and therefore suffering from racial reverse discrimination. On the other hand if the case is decided on the basis of the American Legal Foundation brief, she and many other whites would probably be accepted at the university. However, designated disadvantaged races would likely feel that their quest for equality and racial status was still not being adequately addressed. Although Gruther felt she was being discriminated against, the Court’s decision upholding Michigan Law School’s affirmative action policy for admissions, shows that it agrees with the school’s stated intention to redress historical and current discrimination, which I believe in fact was the school’s honest purpose. By considering race as only one of the factors in deciding whether to enroll prospective students, I believe this is an appropriate middle ground between a pure race conscious and color blind policy. I also believe that this policy will help realize social equality, and once people from different races achieve success roughly proportional to their numbers, the policy will no longer be necessary, hopefully within 25 years. Works Cited Nos. 02-241 and 02-516 In The Supreme Court of The United States. Grutter, Barbara (Petitioner) v. Lee Bollinger et al (Respondents)

Health Status Of Gypsy Travellers Social Work Essay

Health Status Of Gypsy Travellers Social Work Essay A policy proposal written for an international agency detailing ways to improve the health and well being of the residents of a real community. The purpose of this Policy Proposal is to highlight, and bring to public attention, the inequalities in health status between Gypsy Traveller populations and non-Gypsy Traveller populations and to propose ways in which these inequalities can be addressed, tackled and reduced. To produce a valid, constructive proposal I will consider the health service priorities and health improvement targets, as well as experiences, beliefs and attitudes towards health of Gypsy Travellers. I will be using the generic term Gypsy Traveller to encompass the four separate groups; English Gypsies, Welsh Gypsies, Scottish Gypsy Travellers and Irish Travellers. Although each of these groups has a separate ethnic identity, evident from the different languages spoken by each group, they also share many aspects of a common cultural identity as traditional Travellers or Romani people. For the purposes of this study I will not be including New Age Travellers, as they have opted to take on this alternative lifestyle and are not of the same culture. There have been a few studies that find Gypsy Travellers (who are described variously as Gypsies, Travellers and Romanies, as well as other terms throughout these relatively small investigations) have an inferior health status to non-Gypsy Traveller communities. However, there is very limited, dependable evidence and data that proves this. At the moment health policy is focussing on trying to reduce the inequalities in health, in particular aiming at groups that are socially excluded. The department of health published a policy document in 1999 titled; Reducing Health Inequalities: an Action Report, claiming that one of the key aims of the Governments health strategy for England is to improve the health of the worst off in society and to narrow the health gap (Department of Health. 1999: 2). However, this proposal did not include any mention of the health, or health needs of Gypsy Travellers. This could be seen as an example of the extent to which Gypsy travellers are socially excluded. Gypsy Travellers are a socially excluded, ethnic group and, according to the small scale research already undertaken, require specific health needs that have not been met, or even recognised by the Health department. An investigative study that was undertaken in 2004 by Parry G et al, titled The Health Status of Gypsies and Travellers in England: A report of Department of Health Inequalities in Health Research Initiative Project 121/7500. The findings from this study confirm the concerns stated by authors of the reports that focus on the health of Gypsy Travellers. Parry G et als project backs up the smaller scale reports findings, and shows that there is a requirement for concern and action in this field. The report indicates that the health problems seem to be more serious among the highly nomadic persons within the Gypsy Traveller community (Parry G et al. 2004) Their report informs us that the results found for the health of the Gypsy Travellers that were being studied (study population) is significantly poorer than the results that were obtained from people of the same age and sex but from different ethnicities and social groups (UK general population). We are informed that the study group were between twice, and five times worse off than the general UK population, which cannot just be put down to the correlations with age, education and smoking. There was also some evidence that the people that required the health service the most were the ones using it the least; this is an inverse relationship (Parry G et al. 2004). Other results and findings from this report included every respondent mentioning that accommodation was a major factor. Not only is it the actual living conditions that are crucial to well being, but the fact that the ability to decide the type of accommodation they have, and whether or not they wish to continue a traditional travelling way of life is incredibly important and crucial to their sense of independence. Many of the respondents spoke about their lack of choice and the intolerable conditions they are in; another exemplification of the negative view the non-Gypsy Traveller has. (Parry G et al. 2004) Parry et als report noted that Gypsy Travellers find it hard to access healthcare, something which Feder touches upon in the 1989 Traveller gypsies and primary care in the Journal of the Royal College of General Practitioner. Feder tells us that gypsy Travellers often have trouble registering with a GP because the GP practices often reject them (Feder. 1989). Even when the Gypsy Travellers are able to register with a GP there is often communication difficulties between the health worker and Gypsy Traveller with experiences of, and also defensive expectation of, racism and prejudice (Parry et al. 2004). If improvements are to be made in Gypsy Traveller health, there needs to be a clearer idea of who is responsible for their health, i.e. is it all down to the Gypsy Traveller themselves to sort out health care or should it be the health authorities making sure any Gypsy Travellers that live within their region are accounted for and supplied with full healthcare options. My belief as to why there are such clear healthcare issues within the Gypsy Traveller community is that the healthcare officials have very little guidance when it comes to treating Gypsy Travellers, as well as the priority of the health of Gypsy Travellers being relatively low. These issues all need to be looked in to and resolved. Having said that however, for these issues to be overcome the overall problem of the Gypsy Travellers invisibility needs to be addressed first. However, including a category for Gypsies and Travellers on ethnic monitoring forms is not something that can just be added on. It should be done in consultation with the Gypsy Traveller communities and requires careful staff training. From the studies that have been mentioned above we can see that the health needs of Gypsy Traveller communities are currently not being met. The plans and provisions that are in place at the moment are not effectively tackling the problem and need to be analysed and updated. Methods need to be put in place that would improve both access to healthcare by Gypsy Travellers, as well as the service the Gypsy Traveller receives. There are some options we can look at that will greatly aid the cause. The idea of setting up a partnership with the Gypsy Traveller communities in the delivery of healthcare has been looked at before. An example of a partnership model was developed in the form of a pilot primary health care project in 1994 in Ireland. Traveller women were given training to develop their skills in providing community based health services to their own community in partnership with public health nurse co-ordinators (Parry et al. 2004). Partnership models also imply that Gypsy Travellers be actively consulted and involved in local health planning and service development. There are examples of this working well in Cambridge, Newark and Leeds where Gypsy Travellers are working in community development and in close partnership with health workers. Another way in which the Gypsy Traveller voice will be heard is to periodically invite Gypsy Travellers to participate in any forums that exist for Black and other Ethnic Minorities. This would mean that their needs are constantly out for the public to be aware of and eventually this would decrease the negativity that is witnessed towards Gypsy Travellers, and reduce any barriers the Gypsy Travellers may have come across in accessing public healthcare. Improving the cultural awareness of healthcare staff is a priority but with the very little evidence to support the effectiveness of cultural awareness training that is currently provided, this change should be evaluated in terms of its effectiveness at changing the negative attitudes that are at the centre of a lot of the discrimination. The Traveller Health Strategy 2003-05 of the Republic of Ireland is an example of inter-departmental coordination in regards to the gypsy traveller health. A similar inter-departmental Task Force in England would command wide support. It was clear from my research that dedicated health visitors for Travellers were highly valued and played an important role in being able to supply access to other health services. Targeted service provision has long been a practice for a range of groups, and should be practice for Gypsy Traveller groups as well. A compelling point was made in one of my research articles; if all doctors and health staff were trained to respect people then there would be less need for dedicated services and some participants were quite emphatic that there should be no specialist provision that Gypsy Travellers should be treated with the same respect and care as others in the population.

Pardoners Tale, Chaucer, Canterbury Essay -- essays research papers f

The Pardoner's Subconscious Character "The Pardoner's Tale," by Geoffrey Chaucer, makes evident the parallel between the internal emotions of people and the subconscious exposure of those emotions. This particular story, from The Canterbury Tales, is a revealing tale being told by a medieval pardoner to his companions on a journey to Canterbury. Though the Pardoner's profession is to pardon and absolve the sins of people, he actually lives in constant violation of sins such as gluttony, gambling, and, most importantly, avarice. The Pardoner does feel guilt and advocates not to commit avarice; he exclaims, "'Radix malorum est Cupiditas,'" (line 426) as his theme more than once. Because he drinks so heavily before the poem, he is not aware that he is personifying himself in his tale. Furthermore, he inadvertently places a character in the story that is parallel to himself and who reveals his own personal desire: the old man. The Pardoner's sinful lifestyle and drinking habits are the cause for the old man to be placed in the story. His whole life, even his profession, is filled with terrible sin every day. The Pardoner knows himself that he is just in it for the money: "'Thus kan I preche agayn that same vice / Which that I use, and that is avarice.'" (Lines 427-28). Even though he is such a hypocrite, his daily greed and lifestyle does make him feel guilty. He continues on about how good of a preacher he is and how he can get money from even the poorest of people. As time passes and he continues on, the effect of the drink can be seen to take place with the subject of his speech. "†¦his tongue loosened by drink, the Pardoner is conceivable as sufficiently carried away to boast incautiously as well as impudently." (Whittock, 187). When his tale starts to unfold, the parallel begins to take place. At the point where the old man encounters the three men, the Pardoner is personified. The first reaction to the old man is of his physical appearance. The old man is extremely old looking and decrepit. "Why lyvestow so longe in so greet age?" (Line 719). This may have been a reaction the Pardoner himself has encountered in reality. Because he cannot grow facial hair and become a man, others have poked fun at him (as the host a... ...oner in turn destroys fiction in order to complete the process of rendering everything subjective and meaningless." (Williams, 73). His grim hopelessness towards life is not present because with life comes age, which he does not possess. He can never share in pleasures everyone else around him may feel, so he has to have different pleasures in life such as gluttony, avarice, deception, and jealousy. Therefore, all he is left with is a life that will be forever still and lonely. On the other hand, his drinking is what lets us see into what he actually wants. His parallel with the old man is his only way of letting the reader know of his true feelings. Works Cited Williams, David. "Language Redeemed." The Canterbury Tales: A Literary Pilgrimage. New York: Twayne, 1987, 73-88. Gerould, G. H. "The Vicious Pardoner." Critics on Chaucer. Edited by Sheila Sullivan. Gables: Miami UP, 1970, 129-32. Hussey, S. S. "Chaucer: An Introduction." New York: Methuen & Co., 1981, 177-83. Whittock, Tevor. "The Pardoner's Prologue and Tale." A Reading of the Canterbury Tales. London: Cambridge UP, 1968, 185-94.

Race and Political Power in the Pre-Civil War Period Essay -- Essays o

Race and Political Power in the Pre-Civil War Period How did race translate itself into political power during this period, and how did Blacks attempt to combat that power. Racism has been the most provocative topic in American history; it has seemed to transcend other struggles, and fester its way into almost every facet of American culture. It has grown like weeds in an unattended garden in to the ideology of America. Politicians use it as a tool for reelection, corporations use it as a way to exploit, and the media uses it as a way to control. But the underlying question is where did it come from, how did it translate itself into political power, and how and what did African Americans do to combat that power. Many of the answers to these questions lie in the pre civil war area also known as the antebellum period. During the early 17th century a powerful farmer by the name of Nathaniel Bacon tried to use African Americans to conquer surrounding tribes and take their lands for indentured servants who had served their time and wanted land. Bacon added blacks to his corps of whites only after he found out he had to fight William Berkley the colonial governor. Berkley thought that arming the Jamestown rubble was too dangerous to be allowed. After Bacons death the Virginia government reacted to the spectacle of interracial servant solidarity by slowly eliminating white servitude and expanding the then new institution of black chattel slavery. By doing this he could guarantee a permanent labor force and win the support of his constituents. Because of efforts like that of Governor Berkley, Virginia had become the primary site for the development of black slavery in the Americas. By the 1650s some of the indentured servants had earned their freedom. Because replacements, whether black or white, were in limited supply and more costly, the Virginia plantation owners considered the advantages of the perpetual servitude policy exercised by Caribbean landowners. Following the lead of Massachusetts and Connecticut, Virginia legalized slavery in 1661. In 1672 the king of England chartered the Royal African Company to bring the shiploads of slaves int o trading centers like Jamestown, Hampton, and Yorktown. Slavery spread quickly in the American colonies. At first the legal status of Africans in America was poorly defined, and some, like European indentured servants,... ...ed afterward may have reached 100. But the rebellion lasted less than two days and was easily suppressed by local residents. Like other slave uprisings in the United States, it caused enormous fear among the whites, but it did not seriously threaten the institution of slavery. Less organized resistance was both more widespread and more successful. This included silent sabotage, or foot-dragging, by slaves, who pretended to be sick, feigned difficulty understanding instructions, and "accidentally" misused tools and animals. It also included small-scale resistance by individuals who fought back physically, at times successfully, against what they regarded as unjust treatment. The most common form of resistance, however, was flight. About 1000 slaves per year escaped to the North during the pre-Civil War decades, most from the upper South. This represented only a small percentage of those who attempted to escape, however, since for every slave who made it to freedom, several more tried. Other fugitives remained within the South, heading for cities or swamps, or hiding out near their plantations for days or weeks before either returning voluntarily or being tracked down and captured.

Spelling and Differently: Kinship, Deception and Challenges :: Alice Munro Spelling Differently

Alice Munro's Spelling and Differently:  Ã‚   Kinship, Deception and Challenges  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚        Ã‚  Ã‚  Ã‚   The two short stories Spelling and Differently, written by Alice Munro, deal with female relationships.   These relationships paint a vivid picture of the kinship, deception, challenges, and associations that affect friends and family as they journey through life. "Spelling" is about the relationship of two women, Rose and Flo. Although from the outset the relationship between Rose and Flo is not clear, near the end the reader has no doubt they are mother and daughter.   Munro illustrates the awkward relationship between a parent and a child and the difficult problems that face children as their parents age.   After visiting the county home in an attempt to find a place for Flo to live,   "Rose spoke of the view and the pleasant rooms.   Flo looked angry; her face darkened and she stuck out her lip.   Rose handed her a mobile she had bought for 50 cents in the County Home crafts centre.... Stick it up your arse, said Flo" (Oates 151).   The reader sees no affection between the two.   In fact, the tone of the story illustrates a lack of acceptance and even disappointment by Flo and shows that there has always been a distance between the two. The title is derived from a patient Rose met at the nursing home whose only communication was spelling words.   After meeting this patient, Rose dreamed that Flo was in a cage and spelling words like the old patient she met in the nursing home.   Rose tells Flo about her visit to the nursing home and is obviously trying to influence Flo into going to the home.   Flo is suffering from some sort of dementia, perhaps Alzheimer's.  Ã‚   In this story the author doesn't tell the characters ages, Rose's occupation,   and other information necessary to develop a clear picture.   Instead, Munro makes the reader use more of ones imagination in developing the story.   Although Munro is not explicit, the story is about an unhappy relationship between a daughter and mother. In the story the narrator flashes back to a time in Rose's career when she was in a play with her breast exposed.   Flo showed her displeasure by writing her a letter that said "shame" and adding that if her father was not already dead, he would wish that he was (Oates 154).   Yet, the reader feels that Rose is still trying to earn her mother's respect and   love. Spelling and Differently: Kinship, Deception and Challenges :: Alice Munro Spelling Differently Alice Munro's Spelling and Differently:  Ã‚   Kinship, Deception and Challenges  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚        Ã‚  Ã‚  Ã‚   The two short stories Spelling and Differently, written by Alice Munro, deal with female relationships.   These relationships paint a vivid picture of the kinship, deception, challenges, and associations that affect friends and family as they journey through life. "Spelling" is about the relationship of two women, Rose and Flo. Although from the outset the relationship between Rose and Flo is not clear, near the end the reader has no doubt they are mother and daughter.   Munro illustrates the awkward relationship between a parent and a child and the difficult problems that face children as their parents age.   After visiting the county home in an attempt to find a place for Flo to live,   "Rose spoke of the view and the pleasant rooms.   Flo looked angry; her face darkened and she stuck out her lip.   Rose handed her a mobile she had bought for 50 cents in the County Home crafts centre.... Stick it up your arse, said Flo" (Oates 151).   The reader sees no affection between the two.   In fact, the tone of the story illustrates a lack of acceptance and even disappointment by Flo and shows that there has always been a distance between the two. The title is derived from a patient Rose met at the nursing home whose only communication was spelling words.   After meeting this patient, Rose dreamed that Flo was in a cage and spelling words like the old patient she met in the nursing home.   Rose tells Flo about her visit to the nursing home and is obviously trying to influence Flo into going to the home.   Flo is suffering from some sort of dementia, perhaps Alzheimer's.  Ã‚   In this story the author doesn't tell the characters ages, Rose's occupation,   and other information necessary to develop a clear picture.   Instead, Munro makes the reader use more of ones imagination in developing the story.   Although Munro is not explicit, the story is about an unhappy relationship between a daughter and mother. In the story the narrator flashes back to a time in Rose's career when she was in a play with her breast exposed.   Flo showed her displeasure by writing her a letter that said "shame" and adding that if her father was not already dead, he would wish that he was (Oates 154).   Yet, the reader feels that Rose is still trying to earn her mother's respect and   love.

Deceptive Commercial Speech and Advertising

Deceptive Commercial Speech and Advertising According to the commercial speech doctrine, only deceptive speech that is considered commercial may be regulated. General deceptive speech is not commercial, may not be regulated. When deciding what may and may not be regulated, it is important to understand the subtle differences in what is considered commercial and non commercial speech. An analyzation of false advertising would give further understanding to the notion of commercial speech and how it may be degenerative to a society when untruthful. Commercial Speech According to the Supreme Court, the definition of commercial speech is a â€Å"combination of a core notion surrounded by a penumbral boundary defined on the basis of three characteristics† (Howard, 1991). This â€Å"core notion† of commercial speech is â€Å"speech which does ‘no more than propose a commercial transaction’† [1] Beyond this notion exists a body of commercial speech identified in the Bolger v. Youngs Drug Prods. Corp. 1983 case by whether the speech is as an advertisement, whether the speech refers to a specific product, or whether the speaker is economically motivated. 2] Although individually these characteristics are insufficient to establish speech as commercial, the combination of all three offers a strong argument for describing commercial speech. Advertising The Merriam-Webster dictionary lists an advertisement as something that is shown of presented to the public to help sell a product or to make an announcement. In short adve rtising may be described as a public notice published in the press or broadcast over the air. Many societies receive a bulk of their daily information from advertisements selling physical products, attempting to sway opinions, and introducing new ideas. The increase in media technology has opened a doorway to deliver a constant stream of information including advertisements that may be biased or altogether misleading. Current social network sites allow users to â€Å"like† or â€Å"check-in† to retailers and offer their own perception of goods and services. These social networks allow for the â€Å"word of mouth† method of advertising to increase in effectiveness due to the widespread availability of technology. Development Commercial speech is typically given limited First Amendment protections; however, there exists two types of commercial speech that are exempt from any protection whatsoever. Advertising that is false, misleading, or deceptive is given no protection by the government. Advertising that show cases unlawful goods or services will also receive zero protection from the government (Pember & Calvert, 2011). Doctrine The Commercial Speech Doctrine was developed to outline which protected commercial speech may be regulated. While little to no rights are granted to misleading ads or unlawful goods and services, protected commercial speech may also be subject to regulation if: there is substantial state interest to justify regulation, there is evidence that the regulation directly advances this interest, or there is reasonable fit between the state interest and the government regulation (Pember & Calvert, 2011). Before a state decides to regulate commercial speech that has presumed protection under the First Amendment, that state must assert a reasonable cause for wanting to regulate the speech. For example: a billboard that is blocking the view of drivers on the street nearby would be reasonable cause for regulating that speech. The state must next prove that this regulation of speech has directly effected the interest at which it was aimed. For example: the removal of the billboard must show a decrease in traffic violations in the area. Finally, the state must show that the regulation of commercial speech has been narrowly tailored to fit a specific interest. For example: the regulation involving the removal of a billboard must be specific to that particular billboard. Following these guidelines allows for a state to regulate commercial speech that is not misleading or unlawful in goods or services. Fraud, Falsity, and Misleadingness In 1981, J. Edward Russo, Barbara L. Metcalf, and Debra Stephens identified three approaches to unjust advertising. Each view parallels the three components of advertising communication. â€Å"Fraud focuses on the advertiser and assumes a deliberate intent to create false beliefs about the product. Falsity in advertising refers to the existence of a claim-fact discrepancy. Misleadingness focuses exclusively on consumer beliefs† (Russo, Metcalf, & Stephens, 1981). Advertisers who display low ethics and advertise deliberate misinformation are guilty of fraud; however, it remains an impractical approach. Proving a â€Å"deliberate intent† to mislead through an advertisement is difficult and may be irrelevant to the harm caused to consumers. Although, major industry regulator, the National Advertising Division (NAD) of the Better Business Bureau, does not generally require proof of fraud to remove an ad from publication, this does not apply in all situations (Russo, Metcalf, & Stephens, 1981). Falsity in advertising occurs when a claim is made that is not documented with fact. For example: a company advertises that a product with fly, but the product does not fly. Falsity is easily verified by proving that a discrepancy exists between advertisement and reality. Insufficiency of falsity occurs when an ad generates a consumer belief of falsity, even though one has not been directly stated. Misleadingness, the third view, focuses entirely on what consumers believe. â€Å"A demonstration of misleadingness requires the observation of false consumer beliefs in conjunction with exposure to the ad† (Russo, Metcalf, & Stephens, 1981). If an ad is believed to be in violation of this, it must prove that there is a direct relation between the release of the ad and change in societal belief. The Federal Trade Commission refocused its approach to misleadingness by focusing little on the actual message and more on the resulting consumer beliefs. References 1. Virginia State Bd. of Pharmacy v. Virginia Citizens Consumer Council, Inc. , 425 U. S. 748, 762 (1976) (quoting Pittsburgh Press Co. v. Pittsburgh Comm'n on Human Relations, 413 U. S. 376, 385 (1973)). Bolger v. Youngs Drug Prods. Corp. 463 U. S. 60, 66-67 (1983). Howard, A. (1991). The constitutionality of deceptive speech regulations: Replacing the commercial speech doctrine. Case Western Reserve Law Review, 41(4), 1093. Retrieved from EBSCOhost. Merriam-Webster Online Dictionary:http://www. merriam-webster. com/dictionary/advertisements Pember, D. R. , and Calvert, C. (2011). Mass media law. 17th ed. Boston, MA: McGraw-Hill. Russo, J. , Metcalf, B. L. , & Stephe ns, D. (1981). Identifying Misleading Advertising. Journal of Consumer Research, 8(2), 119-131. Retrieved from EBSCOhost.

Global warming and people going green Essay

The natural environment is the place of all life and non life beings. Natural resources are available to human existences without clear cut boundaries in the natural air. H2O and clime. Natural environment has a beginning of energy. radiation and electric charge and all these are non as an influence of human activity but by the bing nature of our planet. It is the huge creative activity that makes adult male enjoy and take pleasance and hence demands to prosecute in preserving and heightening the natural environment. Great challenges have faced our natural and original environment and accordingly devastation. pollution. and loss of life has been seen to happen through the influence of human activity. Pollution in the air. H2O. and in the environment in general has been apparent through the burning of fuels and other non reclaimable stuff. Water. land and air have non been conserved and this poses a great danger on the bing ecosystem. Man’s interferance has threatened the being of species and has led to some of them being endangered or nonextant. This is a direct impact that shows that adult male has had discourtesy of biodiversity and ecosystems in which human existences and other life beings depend on. Human’s activities have been linked to be an environments large challenge. The release of C dioxide from green houses has been on focal point as this is a human and natural environments interaction with gases has caused clime alteration. These strong concerns are associated to greenhouse gases that cause climate alteration. Global heating has been associated to the rise in the temperature on the earth’s air and oceans. Large heat capacity on oceans have caused the sea degree to lift and do utmost conditions alterations. As a consequence of such environmental concerns assorted authoritiess have signed the Kyoto protocol so that they can be after on cut downing green house emanation. hypertext transfer protocol: //www. globalissues. org/EnvIssues/GlobalWarming. asp It is of import at this occasion for adult male to understand that he has a direct influence to the alterations that occur on the Earth surface and should take cautiousness about them. Climate may alter but non entirely by atmospheric concentration of C dioxide from green houses. The ascription of planetary heating can be linked to the industrial epoch where adult male has been vigorous in their activity and have had no cognition on the impact they have to the natural environment. The soaking up of atmospheric gases contributes to warming the lower ambiance and surface of the planet. During the soaking up and emanation procedure of infrared radiation warming occurs. ( Weart 2003 ) . Water vapor. C dioxide gas. methane and ozone are the major green house gases responsible for the heating effects. This is attributed by increased human activity in the industrial revolution such as agribusiness. green houses. motor industries among others. deforestation. One among the greatest human activities that have markedly increased gas emanation is the combustion of dodos. Use of dodo fuel is therefore seen to be lending factor with such dodos fuel militias increasing their emanations through the increased and extended usage of coal and pitch littorals. Evaporated H2O signifiers gas in to the ambiance and as a consequence more H2O evaporates and hence there is more consequence than due to carbon emanations entirely. From the clouds. emitted infrared radiation exerts a warming consequence and when they reflect sunlight they emit infrared radiations that have a chilling consequence. ( Weart 2003 ) . Temperatures were comparatively stable before 1850 but gradual addition in sea temperature than on land is a natural phenomenon. Land has an effectual heat capacity as compared to the oceans which loose heat more readily. Forest glade and Asiatic rice irrigation are human influences that William Ruddiman argued that planetary clime was influenced by these activities. hypertext transfer protocol: //www. incredulity. net/global_warming Global heating consequences to planetary retreat and sea degree rise. The addition in planetary temperatures can take besides to north-polar shrinking and marked pattern alterations in the rainfall. As a consequence inundation or checkerss are a common consequence of the planetary heating. These are utmost conditions events. Death of animate beings and immensely the devastation is really tremendous. Floods and drought seasons cause low agricultural output as endurance of workss is so compromised and the life of animate beings is at interest with addition in diseases. With such catastrophes. inauspicious wellness effects. supplanting and utmost economic losingss destabilize the normal life of the people on planet Earth. hypertext transfer protocol: //www. incredulity. net/global_warming Human activity have great reverberations on their life with the possible decrease of ozone bed and happening of hurricanes and other pelagic interventions that make favorable. the spread of malaria and dandy fever febrility. With political and societal arguments traveling on. hapless parts such as Africa risk the effects of planetary heating. The developed universe and particularly the western portion have accepted the thought that human influence is the major influence to climate alteration. Assorted states now weigh the benefit that would ensue when industrial emanations are limited against the cost they would incur when they adopt new alterations. For the interest of recovering back the natural environment. alternate energy beginnings should be embraced and given opportunity for observation. Vigorous runs that teach on the consequence of planetary activities and stress on adaptation of stricter steps that would cut down gas emanation should have support worldwide. India and Chinas have a batch of C dioxide emanations and the U. S. every bit good. However. worthwhile thoughts and dedications have been recorded in the U. S which is willing to bear the cost and cut down its C emanation. hypertext transfer protocol: //www. globalissues. org/EnvIssues/GlobalWarming. asp Many alterations are bound to be realised with the day-to-day effects related to planetary heating. There is so much uncertainness about other warming marks that may be associated to human activity and ensuing to temperature addition. Vector borne diseases are bound to increase due to the migration of the insects from the north parts and particularly due to the consequence of the warmth addition. As it was recorded in 2004 and 2005. black hurricanes were attributed to the heater Waterss on the ocean and no 1 can expect if they will patronize or be stronger as they hit the parts. ( Leroux 2005 ) As a consequence of planetary warming serious checkerss will hold people suffer and particularly Africa and in Europe. In general. the effects of planetary heating can run out the economic system at a state as they try to reconstruct damaged substructure. remedy diseases and seek to pull off such environmental struggles. Though planetary heating has been attributed to other activities that do non associate to adult male. the major intercession by adult male would be to cover with those that are in their control. Solar fluctuations. volcanic eruptions. orbital forcing. glacier retreats and disease vectors may be associated be causative agents to increased temperature. But a critical expression at it lives the inquiry. Should adult male be nescient of his activities on the Earth? hypertext transfer protocol: //www. canadafreepress. com/2007/global-warming020507. html Man should be at the bow forepart. looking for solutions instead than warranting their non- part to the planetary heating. Small and big graduated table preventative steps can be put in topographic point to assist forestall farther injury and make a better topographic point for our kids to populate in. Without green house emanations temperature would be endurable and more hospitable. Use of fossil fuels used to run autos. heat places and concerns should be under cheque so that carbon dioxide concentration is reduced. In this breath. usage of gas. gasoline and Diesel as used in crude oil merchandises should be reduced. In the same manner that adult male has been able to impact the planet. they should be able to consequence alteration through alteration of practise. They should do usage of fuel-efficient autos. cut down travel errands. and utilize alternate agencies of conveyance like walking or merely working from the house. At place. one should take at utilizing energy salvaging contraptions and illuming stuffs. A great trade of deforestation. industrial activities. excavation and agricultural addition has led to gas emanation. As a scheme. trees should be planted and deforestation stopped. Deciduous trees should be planted as they contribute to taking 50 lbs of C from the air yearly. Industrialization should be minimized and compost cavities made for waste disposal such as foliages. Ignorance about planetary heating should be a forgone phenomenon and adult male should wake up to the call of reconstructing the already damaged environment. Air. H2O systems and the environment have degraded and the issue at manus is to come on and change by reversal the eroding that has already taken topographic point. It is of paramount concern. that adult male should non take opportunities to affect themselves in activities that compromise the planetary call to forestalling planetary heating. The hazards involved in planetary heating are far stretching and the effects can be felt for a life-time. As per the United Nations millenary development ends. work outing the environmental job will be regarded as eliminating poorness. Mankind should take to cut down dodo fuel imports and continue the ecosystem through increased consciousness runs that address the clime alteration issue. Citizens and companies should encompass anti pollution and planetary heating bar steps. ( Pringle 2001 ) Policies at local and national degree should be put in operation so that single activities are governed and implemented at province degree. Why would adult male non be willing to do a better topographic point for him and coevalss to come? The major measure to understand that forestalling C emanation is one of the cheapest intercessions that adult male can utilize to halt the threat. Invention in new engineering of autos and major power workss should hold a 2nd idea on the deduction it has the hereafter. All in all adult male should through accustomed pattern. salvage energy and have another option to utilize of fossil fuels. In 1990 to 19995. El Nino was a force per unit area release that was linked to planetary heating. Heavy rains pounded and several thousand displaced by inundations. Death of human and of farm animal marked the season. Beside such conditions events hurricanes have claimed life. caused devastation and economic loss. hypertext transfer protocol: //www. globalissues. org/EnvIssues/GlobalWarming. asp Why would adult male be willing to put on the line more? It is the responsibility of all adult male to transport aggressive runs and appreciate the fact that they caused it to go on and they can do it alter for better. With dedication and motive. such calamities can be long forgotten as they work on towards one end of forestalling planetary heating and reconstructing the debauched environment. Its effects are black but our control is the manner frontward. Plants Cited Ball T. Global Warming. worlds. Carbon Dioxide. The Cold. Hard Facts. Retrieved from ; hypertext transfer protocol: //www. canadafreepress. com/2007/global-warming020507. htm on Friday. April 11. 2008

The Intergenerational Differences

The Intergenerational Differences of the Japanese canadian issei, nisei, and sansei In the wake of World War II, The Japanese Issei and Nisei both experienced extreme racial prejudices brought about by pre-existing anti-Asian racism and fear driven panic from the bombing of Pearl Harbor, and as a result became enemy aliens. However, pre-war intergenerational differences between the Japanese Canadian Issei and Nisei such as; traditional values, education, language, and age directly influenced the differences of the reactions that the Issei and Nisei had during the prooting and internment of Japanese Canadians during World War II. The racism and prejudices against the Japanese Canadians can be traced back to when Japanese Immigrants first began to settle in Canada. This hatred was mainly triggered by the Canadians em. y of the Japanese Canadians hard work, discipline, and contempt with the low pay and living standards that were pushed upon them. l Many of the Japanese Canadian Issei sp ent an average of 30 years working as fisherman, small business owners, and farmers, and due to the looming racism were declared to be unable to assimilate into Canadian Society.As a result Japanese Canadians Formed small communities in which they lived. Ken Adachi best summarizes the effects of this pre-war racism of the Japanese Canadians in this passage from his book The Enemy That Never Was: Canadian society all at once totally rejected the Japanese, confronted them with negative sanctions, and apparently doomed them and their Canadian born children to remain, in essence, a permantley alien, non-voting population.But at the same time, few immigrant Japanese wanted any part in the larger society. 3 This passage helps explain why the Canadian-born Nisei children experienced the same prejudices as their Japanese- born parents despite the fact that they were Canadian-educated and had little if any to the Japanese way of life. 4 It is important to note the generation differences that existed among the Canadian Japanese Issei and Nisei prior to World War II.The Japanese Canadian Issei continued to practice traditional Japanese values, ideals and authoritarian parenting style in their adopted homeland. The Issei tried to pass these ideals down to their children, however the children's involvement in the Canadian school district had a greater nfluence on the Nisei children and pushed them away from the Japanese ideals of their parents, and towards that of the Western Cultures. In fact, the majority of Japanese Canadian Nisei and Sansei disliked the forced Japanese teachings so much that Muriel Kitagawa explained that when the three Japanese newspapers and Japanese schools shut down following the bombing of Pearl Harbor, the Nisei and Sansei were overjoyed because they had more time to play6 Immediately following the bombing of Pearl Harbor on December 7 1942, the Canadian Government began the persecution and suspicion of all Japanese Canadians.On December 8 1942 t he Royal Canadian Navvy impounded 1,200 vessels owned by Japanese Nationals. 7 The Issei willingly obliged to the confiscation despite the fact that their income relied on the vessels8. It is important to note that when the decision to evacuate all males of Japanese descent between the ages of 18 and 45 from the West Coast into the interior, there were only 5,000 of the 13,600 Nisei who were over twenty years of age. 9 The effects of the evacuation, tore the Japanese community apart.As a result of the uprooting and incarcerations, Japanese schools nd newspapers were shut down, which had a huge effect on the Japanese Canadian Issei because many had a very small knowledge of the English language so they relied on the Japanese newspapers for information on the war. After the shutdown of Japanese newspapers and the confiscation of radios and other communication devices, the Imprisoned Issei had little means of knowing what was going on, and mainly relied on circulating rumors.The effect of the uprooting and evacuation caused the Japanese Canadian Issei to be torn between their mother country Japan and their adopted country Canada. During this time many Issei chose to turn toward Japan for comfort and reacted to the expulsion by following their Japanese principles of cooperating with the Canadian Government, and accepted their punishment and had faith in Japans victory. 0 This excerpt from the diary of Koichiro Miyazaki explains his feelings during expulsion, â€Å"We Japanese who are overseas, have been isolated in enemy countries and our families are scattered. But despite our hardships we believe that everything is for our native country's future. This faith keeps me going. I believe that I am not the only one filled with confidence. † 1 1 The Nisei generation had little to no traditional ties to their parents mother land Japan, and thought themselves to be completely Canadian.Many Nisei such as Muriel Kitagawa tried to maintain a positive outlook when th e expulsion of Japanese Canadians first went into effect and tried to rationalize the Canadian Governments actions and had faith that they would protect the loyal Japanese Canadian Nisei. 12 Like the Issei many Nisei encouraged Japanese Canadians to cooperate with the government, and have faith in the RCMP. However political and age differences within the Nisei society, caused some Nisei to react differently to the expulsion. Many younger Nisei tried to fght against the Canadian Government and refuse to obey.These Nisei experienced severe backlash from the Government and were immediately imprisoned or beaten. 13 As the war continued the expulsion of the Japanese Canadians from the West Coast was no longer Just for the men but now for people of all people of Japanese origin, including women and children. At this point the Canadian Government has full control over Japanese Canadians property and can sell it without the owner's consent, and many Japanese Canadian families have been sep arated from the uprooting.On August 4 1944 Prime Minister King states that it is desirable that Japanese Canadians are dispersed across Canada. Applications for reparation† to Japan are sought by the Canadian ernment. Those who do not apply must move east of the Rockies to prove their loyalty to Canada. The Issei faced the difficult decision to apply for reparation and be back in their familiar homeland where some still had family, however the Issei who had been separated from their family during the expulsion faced the fear of their family being left behind to suffer in camps.Some Issei who chose to apply got their application denied and were orced to move across the Rockies, this caused many Issei to lose all hope of ever returning to Japan. 14 The Nisei, even those who initially trusted the Canadian Government to take care of the loyal and innocent citizens, felt that they had been absolutely betrayed by the country that they loved. They were being forced to give up everyth ing that they own and had worked so hard for Just to prove their loyalty to Canada.Some younger Nisei reacted to the move with an adventurous spirit, however many Nisei that had families of their own were faced with a very difficult decision with very uncertain outcomes. 5 Muriel Kitagawa voices her concerns in a letter to her brother: And the Nisei, repudiated by the only land they know, no redress anywhere. Sure we can move somewhere on our own, but a Job? Who will feed the family? Will they hire a Jap? Where can we go that will allow us to come? The only place to go is the Camp the Government will provide when it gets around to it.Ah, but we are bewildered and bitter and uncertain. 16 The expulsion of the Japanese Canadians from the West Coast during World War II Shattered the strong communities that existed among both the Japanese Canadian Issei and Nisei. Hard-working people were fired from their Jobs by employers that they had worked many loyal years for solely because of thei r race. The property that they worked for and and rightfully owned, could be taken away from them with as little as 24-hour notice, and sold by the Canadian Government without the need of consent from the owner.Families were torn apart and sent to camps where they were forced to work and live in harsh and extreme conditions. Despite the fact that both Japanese Canadian Issei and Nisei experienced these hardships as a result of he uprooting and expulsion during World War II, intergenerational differences such as traditional values, education, language and age, directly influenced the different and changing reactions that the Issei and Nisei had throughout their experience of expulsion from Canada's west coast during World War II.

Research Methods in Health and Social Care

Research Methods in Health and Social Care Critical review of quantitative research Majid,S. Foo,S. Luyt,B. Ahang,X. Theng,YL. Chang,YK. Mokhtar,IA. (2011) Adopting and evidence-based practice in clinical decision making: nurses’ perceptions, knowledge , and barriers. Journal of the Medical Library Association 99(3) PP229-236. This essay will be a critical review on the study conducted by Majid et al (2011). The article which is titled ‘Adopting evidence-based practice in clinical decision making: Nurses’ perceptions, knowledge, and barriers’.Investigates the attitudes of Singaporean nurses regarding; evidence based practise. The researchers wanted to identify how the nurses informed were about evidence base practice. They also wanted to identify how the nurses researched literature. Evidence based practise is about good practice and improving the quality of care, this is achieved through a combination of evidence and professional expertise, integrated into clinical practice (Baker, 2012). The study reveals that the majority of nurses working in public hospitals in Singapore have positive attitudes towards evidence based practice.Literature review A literature review is a complete study and understanding of research literature that researchers examine prior or during their research study (Aveyard, 2010). Majid, et al. (2011) looked at a wide range of literature within their research, it is imperative for researchers to look at numerous research related to their research topic to gain an insight on how they conducted their study and the conclusion that was identified from the study (Aveyard, 2010). Literature reviews should have a sufficient amount of studies considered.Majid, et al. (2011) looked at a total of twenty two studies, by reading a sufficient amount of studies this ensures that the researcher does not get a misleading picture of the topic (Aveyard,2012). The sources used within the literature were relatively old; these old sources may not be relevant to current times. Literature reviewed should not be more than five years old as attitudes and beliefs change frequently meaning the studies could not be relevant to current attitudes and beliefs (Godshall, 2010). Majid, et al. 2011) found from their literature search that the general view on evidence based practice was positive. This could question whether Majid, et al. (2011) conducted a systematic review of the literature as there was no mention of any research which found that nurses found a negative view on evidence based practice (Houser,2008). The studies mentioned in the literature at were not conducted within the southeast of Asia therefore Majid, et al. (2011) wanted to investigate attitudes towards evidence based practice from the southeast of Asia.This gives justification for the study as there have only been studies conducted in North America, Europe and other developed western countries. Majid, et al. (2011) wanted to compare the result from their study with the previous studies. Majid, et al. (2011) also discovered that most of the literature that was reviewed shared the same findings on barriers to evidence based practice. The healthcare professionals claimed that lack of time was the barrier to acception, adoption and implementation of evidence based practice. Majid, et al. 2011) in addition recognised that only a few studies that they researched had explored the literature searching skills of nurses Literature reviews should be systematically y reviewed to ensure that the research reviews are reliable (Graziano and Raulin, 2007). Majid, et al. (2011) did not state whether the studies that were looked at were systematically or peer reviewed. Approach and Methodology The study was a primary study however did look at survey instrument used by other previous evidence based practise studies. Majid, et al. (2011) used a quantitative method of research.Quantitative research methods require finding a variable for concepts, operationalising them in the study and measuring them (Grix, 2010). Majid, et al. (2011) study did this by using a survey questionnaire as a means of collecting data. The questions were compiled by a team comprising information studies faculty at the Nanyang Technological University and nursing representatives from the National University hospital. Making the questionnaire unbiased towards the researchers. Marczyk, et al. (2005) states that it is important for all research to not be biased towards the researchers.Quantitative research methods are objective as it uses measurements and analysis of statistical data to answer the study question. The researchers’ opinions do not affect the outcome of the study, ensuring that the study is unbiased. Another advantage is quantitative research uses numbers and statistics which is understood universally (Houser,2008). The researchers have clearly described how they implemented their research in the methods section; the study is easily replicable as it uses a survey questionnaire to collect data.However the research study would have been better if they used qualitative methods to find out the nurse’s perceptions, knowledge and barriers towards evidence based practice in clinical decision making. Majid, et al. (2011) could have interviewed some of the participants to get detailed descriptions of how they feel about evidence based practice in clinical decision making. This would allow the researches to get an in-depth understanding making the study more valid (Saris and Gallhofer, 2007).Quantitative research is best used for quantifying relationships between variables (Hopkins, 2008). The objective of the study was not to identify relationships between variables instead was to explore the attitudes, awareness and knowledge towards evidence based practice. Some could argue that making this study more suitable for a qualitative study. Quantitative research study should have a hypothesis (Maryann, 2010). Majid, et al. (2011), did not state a hypothesis for their study neither did they define a prediction of what they think was going to be the outcome of the research.Sample The samples used for the research conducted by Majid, et al. (2011) were registered nurses in 2 public hospitals in Singapore. The researchers made 2,100 copies of the questionnaires to be completed, however 1,486 were completed. The response rate was 70% ,for quantitative research a large sample size is essential to ensure that the study is statistically accurate (Houser, 2008). The fact that not all of the questionnaires were completed means that the study cannot be fully generalised as some people did not respond.Also some staff was on annual, medical or maternity leave therefore could not participate again making the study not generalised and potentially biased. Majid, et al. (2011) used two different hospital sites to collect data from; this is a good approach as the views on Evidence based practice may be different in the two hospitals, therefore allowing for a comparison of the hospital views. However this could be a negative as only two public hospitals in Singapore were used, therefore making the study hard to generalise to other hospitals in Southeast Asia.All research must follow ethical guidelines. Researchers must ensure that their research ensures confidentiality, anonymity, legality and professionalism (Grix, 2011). Majid, et al. (2011) had ethical approval from the Domain Specific Review Board, appointed by the National Healthcare Group. The researchers did not have consent forms for the participants; however the participants were made aware that by completing the questionnaire they were giving their consent. The nursing managers were briefed and asked to hand the questionnaires out.There is no evidence that the participants were given a briefing from the nursing managers maybe it could have been more ethical if Majid, et al. (2011) briefed the nurses themselves before asking them t o complete the questionnaire. As the questionnaire was self administered the respondents may not have got the reassurance or debriefing needed ( Nosek, et al. 2002). Data collection Data collection must be appropriate, reliable and valid (Houser, 2008). Majit, et al. (2011) used a survey questionnaire. A 5-point liket scale was used in the questionnaires for collecting the nurse’s perceptions on evidence based practice.The advantages of using a likert scale are that the questions are easy to construct, furthermore the likert scale allows for easy comparison of the participants responses. The disadvantage of using a likert scale is the total score of an individual’s response does not have a clear meaning as a total score can be fixed by a variety of answer patterns (Kothari, 2004). Survey questionnaires require the participants to answer questions presented to them. The questionnaire was self administered, which allows for anonymity and less control from the researcher (Mitchell and Jolley, 2012).The first set of questions were demographic questions which as education, job title and length of experience. Majid, et al. (2011) used the results from the demographic information collected to identify a relationship between the demographic information and the ability to undertake evidence based practice activities and other related activities. Another advantage of the survey questionnaires are that a large sample group was targeted within a small space of time. The surveys were collected within a2-week period. Maybe if they waited 3-weeks they might have had a greater response rate.Lastly survey questionnaires are easily replicable as the questions are standardised therefore making them a good method of research (Mitchell and Jolley, 2012). The disadvantages of using survey questionnaires for data collection includes respondents of are usually unreliable as the participants may not have time to complete the survey. Majid, et al. (2011) had a response ra te of 70%. In addition research is also prone to the Hawthorne effect as the participants know that they are being tested, they may not answer the questions on the questionnaire truthfully (Waltz et al, 2010).This may mean the study To assess the nurses’ ability to search databases a hypothetical top was presented to the nurses, with 5 possible search statements and were asked to choose the most appropriate search statement. The validity of this method of measuring their ability to search a database could be questioned. Results The results are presented in table form making the data easy to analyse Majid, et al. (2011) seemed to make assumptions about the beliefs and attitudes towards evidence based practice. The result percentages are too close together.The results from the questions asked about beliefs and attitudes towards evidence based practice showed that 64. 3% of the nurses either disagreed or strongly disagreed with the statement that they preferred using traditional methods than new patient care approaches. Majid, et al. (2011) failed to account for the 35. 7% of respondents who didn’t disagree or strongly disagree. Majid, et al. (2011) found that 52. 8% of the nurses disagreed with the statement that they do not like people questioning their clinical practices that are based on established methods.From this Majid et al concluded that the nurses were open to adopt new health care approaches. Majid, et al. (2011) again did not take into account the 47. 9% of respondents who did not disagree. Majid, et al. (2011) used a statistical test to investigate possible relationships between the ability to undertake evidence based practice activities and other related variables. Their findings were a weak relationship was found between the ability of nurses to implement evidence based practice and their length of experience.Nurses who had higher qualifications were likely to have better abilities to undertake different evidence based practice tasks . Lastly nurses who attended evidence based practice training were likely to feel more competent in their abilities to implement evidence based practice. Majid, et al. (2011) was able to determine these results using data collected from the questionnaires. . This supports the finding s of the other literature which was mentioned in the literature reviews. Reliability and validity All research studies should have a high reliability and validity.Reliability is the ability to consistently measure what is being measured. Godshall (2010, p. 36) writes that ‘Validity is the ability to measure what is supposed to or is intended to be measured’. To ensure that the content of the questionnaire was valid Majid, et al. (2011) had the questionnaire reviewed by a team of experts. Majid, et al. (2011) used a large sample size of 1,486 making the study reliable as a large number size is important in ensuring that the research is reliable. However the responses from the questionnaire c ould not be truthful therefore making the study results unreliable.The results showed that 64% of the nurses expressed a positive attitude towards evidence based practice. 64% is not a large enough percentage to conclude the study.. Majid, et al. (2011) assessed the reliability and content validity of their questions using Cronbach alpha. Questionnaires in general have a low validity as the questions do not explore the topic in depth or detail. Majid et al, 2011 conducted a pilot study to test the survey questions. The feedback received showed that the participants wanted the language and the format of the questions changed.By conducting a pilot study this ensures that the study is reliable and valid. Conclusion and clinical implications The conclusions made from Majid et al, (2011) study were that nurses had a positive attitude towards evidence based practice. However they found adopting evidence based practice difficult due to barriers which effect adaptation of evidence based pra ctice. Majid, et al . (2011) suggest that hospital management arrange evidence based practice training and providing time off from work to learn and put into practice new techniques.To summarise the study was a conducted well, the study is easily replicable, although to further the study Majid, et al. (2011) should have considered using a mixture of quantitative and qualitative methods. Majid,et al. (2011) could have interviewed the nurses to get a further insight into the nurses attitudes and beliefs. Reference List Aveyard. H, 2010, Doing a Literature review in health and social care. A practical guide. 2nd ed, New York: Open university press. Baker. J, 2012, Evidence-Based practice for nurses, London: Sage Publications. Bowling. A and Ebrahim.S, 2005, Handbook of health research methods, Berkshire: Open University Press. Godshall. M. 2012, Fast facts for Evidence Based Practice, Newyork: Springer publishing company. Graziano. M. A and Raulin. L. M, 2007, Research methods a proces s of inquiry, 6th ed, Boston: Pearson Education. Grix. J, 2010, The Foundations of Research, 2nd Ed, Hampshire: Palgrave Macmillan Hopkins. G. W, 2008, Quantitative Research Design, Sports Science, [online] Available at http://libweb. anglia. ac. uk/referencing/harvard. htm [accessed 16th May 2012]. Houser. J, 2008, Nursing Research: Reading, Using, and Creating Evidence, London:Jones and Bartlett.Kothari. R. C, 2004, Research Methodology: Methods and Technique, 2nd ed, New Delhi: New age international. Marczyk. R. G, DeMatteo. D and Festinger. D, 2005, Essentials of Research Design and Methodology, New Jersey: John Wiley & Sons Mitchell. L. M and Jolley. M. J, 2012, Research design explained,8th ed, Wandsworth: Cengage Learning. Saris. E. W and Gallhofer. N. I, 2007, Design,Evaluation and analysis of questionnaires for survey research,Wiley-Interscience Waltz. F. C, Strickland. L. O and Lenz. R. E, 2010, Measurement in Nursing and Health Research, New York:Springer Publishing Compa ny.