Malaysian Airline vs Airasia: An Analysis

Malaysian Airline vs Airasia: An Analysis Introduction 1.1.1 The first air service route is conducted between Penang and Singapore during the colonial of British and this led to the incorporation of Malaysia Airways Limited (MAL) in year 1937 by the British government. With the emergence of Malaysia in year 1963, the airline changed its name to Malaysian-Singapore Airlines then to Malaysia Airline Limited in year 1973 and eventually to Malaysia Airlines in year 1987. 1.1.2 AirAsia was set up in 1993 and started up its business on 18 November 1996. The founder of Airasia was a government-owned conglomerate DRB-Hicom. Airasia has incurred a lot of debt and liability at that time and former Time Warner executive Tony Fernandess company Tune Air Sdn Bhd decided to purchase Airasia based on market share price at time of RM1 on 2 December 2001. Mission and objectives Malaysia Airlines vision is to become An Airline of Excellence. Its mission is to become a consistently profitable growth airline through the strategy of business transformation plan and its objective is to flying to win customers and convert the airlines IT operations to deliver fantastic internal customer experience. The mission of Airasia is to form ASEAN brand of Airline Company that is widely known around the globe and to arrive at the lowest cost so that everyone can afford to fly with AirAsia. It also aims to keep its company on track with the latest industry developments and to incorporate excellence practices into their operations that will benefit their customers. The brands or products manufactured Malaysia Airlines Domestic benefits, international benefits, annual benefit travel insurance Malaysia Airlines management team has offer three product plan options: Basic Plan, Value Plan and Premier Plan for domestic traveler, overseas traveler, and frequent traveler. Frequent flyer program Malaysia Airlines has two frequent flyer programs: Grads for Students (Grads) and Enrich. Grads is a frequent flyer program with benefits designed for students whereas Enrich is specifically designed for frequent travelers especially businessman will enable them to gain privileges of obtaining discount or free flights when travelling around the world. Airasia 1.3.2.1 AirAsia Insure Travel Protection is exclusively designed to protect and insure the respective traveler during the duration of flying with Airasia. It comprises In-Flight Plan and Comprehensive Plan. In-Flight Plan was insurance program specifically designed for one-way journey passenger. However, Comprehensive Plan was devised for two-way journey passenger. Types of products Malaysia Airlines offered products such as travel insurance, air cargo services, international and domestic flight services, classes of cabin seats, MAS magazines, MAS souvenirs and value fare packages like Get-the-Deal, and Balik Kampung. Airasia is offering products such as Airasia courier services, Airasia souvenirs, Airasia credit card, Airasia self-produced magazines and Airasia cargo delivery service. Logo and tag-lines The appearance of the corporate logo is designed to be moon kite, with a sheared swept-back look. The word MALAYSIA is italicised to lean parallel with the logo to emphasize on speed as well as direction. The letters MAS bear red clippings in the font style to symbolize the initials of the statutory name of the airline, Malaysian Airline System (MAS). The introduction of blue to the original red to the moon kite logo has national meaning. Moreover, the red and blue divide equally in the middle has a sense of equilibrium. Moreover, the tag-line emphasizes that MH is more than just an airline code; in fact MH is Malaysian Hospitality. Airasia logo is Airasia in italicized form with the characters shaded by red color background whereas its tag-line is Now Everyone can fly. The red color logo is a strong message to the world about environmental problem. Current business development Type of business Topic Sentence: Both Airasia and Malaysia Airlines engaged in trading and services industry. Supporting detail 1: Malaysia Airline is a Malaysia-based company service whereas Airasia is a Thai-based company that engaged in air transportation and their related services. Supporting detail 2: They engaged in operation such as cargo and courier service, goods retailing as well as passenger carrier. Strategies Topic Sentences: In order to be competitive in the industry, Airasia has practised cost leadership strategies whilst Malaysia Airlines(MAS) involved in business transformation plan. Supporting detail 1: Airasia tend to focus on short route to a certain destination in order2 to reduce operating cost. Supporting detail 2: Business transformation program is competitive strategy used by MAS to fight over the big threat such as intense competition, rising cost of fuel in airline industry 2.3 Investor relations Topic Sentences: Airasia and Malaysia Airlines are public listed company traded on the main board of Kuala Lumpur Stock Exchange. Supporting detail 1: The stock of Airasia and Malaysia Airlines are ordinary shares offered to be transacted in primary market and secondary market. Supporting detail 2: Airasia recorded revenue of RM941 million year over year with a 26% growth while Malaysia Airline incurred an operating loss of RM 286 million in the second quarter of year 2010. Public relations Topic Sentence: Airasia launched AirasiaMegastore, an online shopping gateway for consumers while Malaysia Airlines established PINTAR visit mainly for students Supporting detail 1: Airasia Mega Store open 24 hours every day and it offers a wide variety of branded product at discounted price Supporting detail 2: MAS provide students with academic tour to Malaysia Airlines and tourist spot in Kuala Lumpur and Putrajaya because they are concerned about the academic progress of students in Malaysia. 3.0 Marketing strategies. 3.1They market their product by using different strategies in order to gain competitive advantage in the markets. 3.1.1 They use market segmentation strategy to split out the market they want to serve. For example, Air Asia segments the market with different income groups and serves the low income group. However, MAS serve the high income group initially, but because of the emerging of Air Asia, it also moves into serving the low income group of customers. 3.1.2 In order to serve the market they have targeted, they positioned themselves differently to gain a different brand image in the mind of customers. Air Asia is using price or quality positioning strategy. On the other hand, MAS tend to use product class positioning at first, but it changes to a mix positioning strategy of price or quality and product class. 3.2 They compete with their competitors with 4P strategies which are commonly applied in marketing. 3.2.1 They use different price strategies that reflect their positioning strategy and price objective to compete in the market. Air Asia is using everyday low price strategy and trying to compete in Blue Ocean. However, MAS use prestige pricing strategy at first, after then which it change to mixed pricing strategies included meeting competitors pricing. 3.2.2 They use different product strategies, so that they can provide different kind of services to compete. Air Asia provides non-frills services in order to keep the cost as low as possible. While MAS provides excellent and luxury services at first, after which it also come out with low price product to compete with its competitors. 3.2.3 They use different promotion strategies to fight against their competitors promotion strategies. Both come out with a variety of special promotions to attract customers. For example, MAS come out RM 1 for ticket to compete with free seat of Air Asia and sometime the fare of MAS is even lower than Air Asia. 3.3 Advertising methods have played an important role to attract the attention and perform the function of informing, persuading and reminding the customers. 3.3.1 They are involved in different advertising channel like television, newspaper, MATTA fair, sponsorship, internet, radio and even performing social corporate responsibility to grab the public attention. 4.0 Conclusion 4.1 The unpredictable changing environment and fierce competition are challenging their company stability. 4.1.1 The increase of fuel price globally has challenged their ability to control the operating cost. Both companies performance was also seriously affected. 4.1.2The management of resources has to be managed effectively and efficiently to remain agile in the market. Air Asia has to control the punctuality index and customer services which were resulted from the behavior of over save cost. In contrast, MAS has to control its behavior of being uneconomical. 4.2 Recently, both of them have developed so well to proceed to their vision, mission and objective. 4.2.1 They have made a lot of improvement on customer services standard to please their beloved customer. Air Asia has adopted complex information system such as state-of-the-art booking system to process various booking. At the same time, MAS has also invested few hundred millions on passenger service system to shorten and provide faster services. 4.2.2 They have expanded their service world-wide in order to provide more choices to customer. Air Asia has joined VietJet airline from Vietnam, and Jestar airline from Australia to expand their routes. However, it also involves in other business, like hotel sector, online purchase and so on. MAS also expand their routes to more area, and involve in online shopping. 4.2.3 They have performed corporate social responsibility to contribute to the society. Air Asia has supported MERCY Malaysias relief mission in Padang, Indonesia whereas MAS has put effort to reduce the carbon dioxide emission to promote a greener environment. 4.3 They are continuing their effort to achieve their vision and promise to do better! 4.3.1 Both companies do not reveal any specify future plan about 2011. But by referring to previous ongoing plans, we tend to know fairly how and where these two companies will move in their future plan. MAS will continue their steps of business transformation plans 2 in this case, such as maintaining 5 stars quality of services and low cost, attracting more customers, building up the network and capacity through service providing. In the future, Air Asia will provide more low cost journey and increase the regularity of fly. It will also continuously keep the cost as low as possible and enable more people to fly! Prepared by: Betty Yong Siew Ning (0902327) Wong Chin Hong (0902068)

Effects of Methamphetamine on the Human Body What Cases Have Been Seen to Prove this and How It Leads To Addiction Essay

Effects of Methamphetamine on the Human Body What Cases Have Been Seen to Prove this and How It Leads To Addiction Introduction Part A                   What effects does the over dependency to methamphetamine cause to the human body.                   Are there any cases that have been reported to prove this and if yes which ones are they? Methamphetamine is a powerful, highly addictive stimulant that is a bitter tasting white crystalline powder devoid of smell. In street language it is popularly known                   as ice, chalk, crystal or meth with high solubility in water and alcohol making it an easy target for packaging into various forms. Methamphetamine affects the central nervous system and once it is in the body system, it creates a short but intense rush and users start experiencing a sense of increased activity, decreased appetite, and strong feelings of well being, high energy levels and sense of more power with the feeling lasting from a period of 20 minutes to 12 hours. When the effects start to where off, the user is left with a feeling of drained helplessness and depression this effects leads to the user having a high craving for the drug to maintain the state of euphoria. This craving for a sense of well being, hyper activity sense of power is what leads to addiction. Addiction to meth amphetamine has to a large extent been classified as a moral issue by the public while to medical practitioners it has also gained weight as a medical issue.                   Methamphetamine causes development of side effects which are increased activity, euphoria and decreased appetite with methamphetamine being more potent because it passes through the blood brain barrier and enters the brain cells. The effects are more long lasting making it more dangerous on the central nervous system. It has been reported to have effects lasting as long as eight hours. This inquiry will focus mostly on the scientific research that has been carried out on methamphetamine addiction, its side effects and how it causes them and any remedies. Part B                   By the end of this learning process, the following objectives should be met. Reasons that lead to use of methamphetamine should be clearly understood. The various side effects should be well outlined and possible causes explained. Mechanisms involved and leading to methamphetamine addiction should be comprehended.                   Medically methamphetamine was developed for the treatment of nasal blockages and clearance of bronchioles in the lungs. Lately it has been used in low dosages for the treatment of attention deficit hyperactivity disorder and also in weight loss programmes but in a controlled manner and prescriptions is usually not refilled.                   Effects of methamphetamine vary and they mostly depend on the dosage type. For small doses, the drug causes strong and quick addiction, lack of sleep, increased blood pressure, pulses and respiration with decreased reaction times. This effects leads to a desire for more and in large doses, it causes convulsions, overheating of the body, and in more severe cases stroke and even heart attacks. The side effects are grouped into the following major categories (Methamphetamine in Jefferson County, 2008 p 3). Physical effects                   The most noticeable are muscle weakness, tremors and seizures dental decay, weight loss, anorexia, coughing, dry mouth , facial aging, brain damage kidney, heart and liver damage, skin sores and infection and also increased risk of stroke. Cognitive effects:                   This effects lead to decreased ability to recognize and recall words and pictures, make inferences manipulate information, learn from experience and users have the tendency to ignore irrelevant information Psychological effects:                   These effects are classified into two depending on the duration for short term effects; users experience increased sense of euphoria, high confidence and increased alertness. The users become more talkative, they are not bored easily and have an increased sex drive.                   Increased confidence Increased alertness Increased good mood Increased. Long term effects include increased aggression, lack of sleep; they become over anxious and are confused most of the time. Meth users become moody and they develop psychotic behaviours characterized by false delusions, they become paranoid and become suicidal.                   When ingested by pregnant women, the methamphetamine dissolves in the blood stream and is able to pass through to the fetus. The effects on the unborn children are diverse and so serious since they affect the normal development of the child. The most common effects are premature child birth and low birth rates for long time users, low birth weight since the mother does not eat enough food due to poor appetite and in most severe cases brain damage. Nutritionally, the baby is disadvantaged since the mother does not care a lot apart from craving for the next fix. Mechanisms leading to methamphetamine addiction                   Addiction to methamphetamine is caused by the drug’s pharmacology mainly how it is ingested, absorbed in the body, broken in the body and excreted (Otero et al., 2006 p. 4). The pharmacology of the drug is quite a complex process which involves the peripheral and central nervous actions. The drug belongs to the group of drugs known as amphetamines with a structure closely related to that of epinephrine norepinephrine and dopamine (Kish, 2008 p. 2).                   Due to its structure which is close to that endogenous neurotransmitters the drug is classified as a sympathomimetic drug and as such it interacts with sympathetic receptors of the central nervous system. Specifically, methamphetamine interacts with pre-synaptic receptors and induces effects by competitive antagonisms.                   There are different modes of methamphetamine usage and they determine how long the effects take to kick in and also increase the chances and easiness of addiction. When ingested the effects may take up to twenty minutes to be effected while I snorting the effects set in much quicker as fast as five minutes. The two routes of usage are not so much addictive. Highest rates of addiction have been reported when the route of intake was intravenous injection and lung inhalation through smoking. These last two routes potentiate risk of addiction since the drug is absorbed more rapidly in the brain. Effect on the central nervous system                   The amphetamines potent central nervous system appear as a result of the release of biogenic amines from the nerve terminals. This enhanced release of norepinephrine results in the anorexia effect of amphetamine and together with release of dopamine it creates a feeling of euphoria. When higher levels of dopamine are released to the mesolimbic system, it results in increased levels of serotonin which is responsible for mental disturbances and the psychotic behaviours.                   When the high dose of reaches the brain, it leads to a decrease in the levels of dopamine and serotonin and this is achieved through the activity reduction of the enzymes used in their synthesis mainly tyrosine dehydroxylase and tryptophan hydroxylase respectively. The following table shows a list of websites that were visited for the purpose of this research Title of report Website Retrival date Medication and behavioral treatments (2004) www.psattc.org11-11-2014 Children at clandestine methamphetamine labs: Helping meth’s youngest Victims(2006) www.ojp.usdoj.gov10-11-2014 NIDA Community Drug Alert Bulletin: Methamphetamine (n.d.). www.drugabuse.gov10-11-2014 Methamphetamine – Drug Facts 2005 www.whitehousedrugpolicy.gov11-11-2014 Parenting Children Who Have Been Exposed to Methamphetamine (n.d) www.orparc.org10-11-2014 The sites used for this study are from various government departments, and organizations that carry out various health and substances abuse researches. From the websites, they end with either gov. or org. meaning they are reputable websites. Hence, the information obtained from these websites is also reliable and thus they were considered for this paper. In addition, the sources have evidenced based reports where quantitative or qualitative research were used to write the reports thus making the data included in this paper very reliable and viable. Part C Data from various website sources on methamphetamine and journals published online was used to come up with this report. Table showing the various side effects for methamphetamine users Physical effects Cognitive side effects Short term psychological effects Long term psychological effects Weight loss Failure to recall pictures Increased good mood Mood disorders Kidney and heart damage Failure to learn from experience Increased alertness Lack of sleep and increased anxiousness Increased risk of stroke Decreased ability to make inferences Increased talkativeness Confusion and aggression Skin sores and infections Decreased ability to manipulate information Increased confidence Increases psychotic behaviour Tooth decay Increased sex drive Hallucinations and increased suicidal tendencies Increased transmission of HIV due to sharing injecting needles Table showing usage of methamphetamine in terms of age (a 2003 survey on methamphetamine users among college going children and non-college attending children obtained from NSDH, 2005). Ages/ grades Used at least once Used in the past year Used in the last 30 days College students 5.8% 2.6% 0.6% Young adults(19-28) 8.9% 2.7% 0.7% Table showing use of methamphetamine in USA (NSDH, 2005 n.p) Used at least once Used in the past year Used in the last 30 days 12+ YEARS 4.9% 0.6% 0.2% Table showing use of methamphetamine in school going children (NSDH, 2005 n.p) Grade Used at least once) Used in the past year Used in the last 30 days 8th 2.5% 1.5% 0.6% 10th 5.3% 3.0% 1.3% 12th 6.2% 3.4% 1.4% Part D                   Comprehensive data obtained from various government and non-governmental websites, show that methamphetamine abuse cuts across all ages and social classes with the high-risk groups being people with low self-esteem, social pressure such as weight loss to gain an athletic or modeling body, depression, and those traumatised. While continued abuse leads to addiction, amount and ingestion routes are also determinants with smoking and injection contributing greatly to addiction. Though used medically for nasal and bronchial blockages, its abuse is the main concern due to the resulting side effects and the damages it causes. Journal                   Methamphetamine side effects are as a result of it passing through the brain blood barrier into the brain cells, where its main action is to decrease extracellular monoamine neurotransmitters, especially dopamine, via interfering with their reuptake and promoting their release at the nerve endings (Fleckenstein, et al., 2007 p. 687). Dependency on methamphetamine is a serious issue with major medical, psychiatric and social economic impacts in the society (Lapworth, et al., 2009 p. 383). Withdrawal from methamphetamine also results in impaired social functioning, fatigue and aggressiveness and more craving for the drug. This menace affects most people and users should not be alienated but helped to overcome the vice by taking them to rehabilitation centres.                   While it has been used medically to solve medical conditions such as nasal and bronchial blockages, it misuse is the main problem. Methamphetamine abuse cuts across all ages and social classes with the main contributing factors being low self-esteem, peer pressure, social pressure, depressions and even people suffering from traumas. The resulting side effects vary from person to person but prolonged abuse results to both physical defects such as tooth decay, weak limbs due to poor appetite, damages of organs especially the heart, kidney and liver and also psychological effects. The psychological effects are usually aggressive behaviors which endangers their lives and of those around them and psychotic behaviors which leads them in committing suicide. References Fleckenstein A., E., Volz, T., J., Riddle, E., L., Gibb, J., W., and Hanson, G., R. 2007. New insights into the mechanism of action of amphetamines. Journal of Annual Review in Pharmacology and Toxicology. 47: 681–698. Kish, S., J. 2008.Pharmacologic mechanisms of crystal Methamphetamine. Journal of Canadian Medical Association, 178 (13):1679-1682. Lapworth, K., Dawe, S., Davis, P., Kavanagh, D., Young, R., Saunders, J. 2009. Impulsivity and positive psychotic symptoms influence hostility in methamphetamine users. Journal of Addictive Behaviours ,34: 380–385 Methamphetamine in Jefferson County. 2008. Methamphetamine in Jefferson County. Understanding the Impact of Methamphetamine Abuse: Issue Paper and Recommendations NIDA Community Drug Alert Bulletin. n.d. Methamphetamine. www.drugabuse.gov. Office of National Drug Control Policy. 2005. Methamphetamine. www.whitehousedrugpolicy.gov. Otero, C., Boles, S., Young, N. K., & Dennis, K., 2006. Methamphetamine Addiction, Treatment, and Outcomes: Implications for Child Welfare Workers. Substance Abuse and Mental Health Services Administration Center for Substance Abuse Treatment Substance abuse department. 2008. National Survey of Drug Use and Health: National Findings. Substance Abuse and Mental Health Services Administration. US Department of Justice. 2004. Children at Clandestine Methamphetamine Laboratories. www.ojp.usdoj.gov. Source document

Attitude of Young People of India Towards Luxury Brands

Minor Project Synopsis On â€Å"Attitude of Young people of India towards Luxury Brands† Introduction: A couple of generations ago, a typical purchase decision for the average Indian would be choosing between, say, clothes and electronic goods whenever they had a little cash to spare. Today, the customers’ dilemma involves making up their mind between Prada and Gucci, Merc and Lamborghini. Marie Antoinette would say, â€Å"If they can’t have bread, give them brands instead!† In a relatively short time span of 20 years, India has moved from pavement markets to swanky malls, from frugal minded consumer to who want it all and from a population largely obessed with celebrity gossip to one which yearns to gain knowledge. India is taking†¦show more content†¦3. LUXURY’S NEW DESTINATION – CHANGING PARADIGMS OF THE INDIAN CONSUMERS – AN EMPIRICAL STUDY * DR. BUSHAN D. SUDHAKAR*; ARUN KUMAR. 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